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A BRAND REPOSITIONING
From gym tubs to kitchen staples: Protein becomes India’s new food trendIndia's food market is seeing a surge in protein-enriched products. These items are moving beyond fitness enthusiasts to everyday consumers...- Air India’s cabin glow-up is fighting the pressure of a brutal money heatAir India is undergoing a significant fleet overhaul, investing $400 million in refurbishing cabins with new seats, entertainment systems, ...
- Global Market: Hong Kong IPO boom draws rising interest from overseas companiesHong Kong's stock market is seeing more foreign companies file for listings. Firms from countries like Indonesia and South Korea are explor...
- From expressways to airports: How infrastructure is reshaping real estate demand in IndiaTo maximise gains from an anticipated infrastructure development, the most crucial point to keep in mind while investing early is that pric...
- The Twain Met at the Met Gala: How Indian craftsmanship found its biggest fashion stage in New YorkIndian designers and artisans took centre stage at this year’s Met Gala, using the global fashion event to showcase traditional Indian craf...
- Crystal Crop Protection buys FMC India businessFMC Corporation is selling its India business to Crystal Crop Protection for $252 million. This deal includes commercial crop protection ac...
- Raymond Realty’s rapid rise: From first move to market leadershipRaymond Realty has rapidly become a dominant force in Mumbai's real estate, selling over 5,500 homes and developing 10 million sq ft. The b...
- Revamped Tata Neu to bet on loyalty, financial services: Tata Digital CEO Sajith SivanandanTata Digital is pivoting Tata Neu from a broad commerce aggregator to a loyalty-led financial services platform, focusing on payments, inve...
- Global ad networks step up influencer marketing push in IndiaMajor advertising networks are boosting their presence in India's influencer marketing sector. They are investing in data-driven tools to m...
- Consumer company CTOs want engineers who can think, not just codeNew-age companies are prioritizing senior engineers with creativity, curiosity, and ownership as they become AI-first. Hiring for engineeri...
- Women don’t pause: Menopause is moving out of the shadows as women midlifers create conversations, content & community around itAnkita Wamburkar’s struggle with unexplained health issues—initially misdiagnosed—highlights a wider gap in menopause awareness. Her eventu...
- Real estate advisory firm Savills acquires majority stake in HotelivateGlobal real estate firm Savills has acquired a majority stake in hospitality advisory firm Hotelivate, expanding its services in South Asia...
- VIP's brand Aristocrat to be endorsed by Rohit Sharma, R Ashwin in a bid to target youngstersWe have seen a growth in the demand for Aristocrat products over the last year and have also witnessed a surge in sales online, Sudip Ghose...
- ITC' plans to relaunch Vivel as a skin nourishment brand, adds facewash to lineupIt has already extended the brand into face moisturizer, body lotion and hand cream under the Vivel Cell Renew brand.
- CPI-M requires a brand repositioning to stay relevantIt was indeed sad to hear the former chief minister drumming up a small piece of statistics, and taking quite some pride in doing so.
- Tata's Tetley tea brand gets new lookTata Global Beverages is undertaking an image makeover of its flagship tea brand Tetley, as part of a strategy to reposition the product an...
- LG goes for an image makeover to target premium segmentSouth Korean consumer durables giant LG on Sunday said it is working on a brand re-positioning exercise to cater to the premium segment by ...
- Frooti to get a makeoverParle Agro, a leading player in the country’s mineral water, confectionery and beverage business, has firmed up plans to reposition its 24-...
- Rediffusion DY&R hires 50 people, names new head for LG accountRediffusion DY&R has joined the ranks of agencies carving out specialist arms to service big accounts.
- Godrej to re-position brands for a face-liftGodrej & Boyce Manufacturing is set to undertake a corporate makeover, as part of an overall brand re-positioning exercise to be taken up b...
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