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ZOOZOOS
New CEO Factory: The ‘Ardhanarishwar’ CMO donning multiple hats has a direct path to the corner officeHistorically, marketing leaders have often ascended to CEO roles due to their P&L exposure. While technology has evolved from basic calcula...- Piyush Pandey: The man behind 'Abki Baar, Modi Sarkar' campaign; 'Fevicol Ka Jod', & Cadbury's 'Kuch Khaas Hai'Piyush Pandey, a Padma Shri awardee and advertising legend, passed away at 70. He transformed Indian advertising into cultural landmarks wi...
- Vi to raise its marketing budget ahead of 5G launchVodafone Idea is increasing its marketing budget for the next two months to boost awareness for its upcoming 5G services launch and regain ...
- At first town hall, 18,000 Vodafone Idea employees told to use size, become strongestVodafone Idea organised a 2-hr town hall, which was streamed across centres of the newly-merged company.
- All IPL spots sold even before a ball is bowledIPL has been the biggest platform for several brands in India, as it is the most popular sporting event in the country.
- Proposed Idea Cellular-Vodafone merger: Experts weigh which brand would prevailVodafone is stronger in the urban parts and has more users: 204.69 mn against Idea’s 190.52 mn, who are mostly in semi-urban & rural market...
- Vodafone launches India's first corporate brand emoji Zoozoo on TwitterTwitter has teamed with select brands since late 2015 to co-create the branded emojis including the government’s Twitter Emoji of #MakeInIn...
- New trend: Man's best friend is now the Chief Cuddling OfficerBengaluru's startups are steadily becoming pet-friendly. Many believe they convert offices from pressure cookers into cool workspaces.
- Take risks early in life, says Sam PitrodaSam Pitroda urged management students to take risks early in life and invest creativity in making India a better all-inclusive nation.
- Vodafone India staff raise Rs 1 crore to send girls back-to-schoolodafone’s network of more than 450 exclusive retail stores also raised funds and created awareness about girl child education through the s...
- IPL striking gold on social media platforms like Twitter, Google+ & Youtube with corporate advertisersWhile Pepsi has tied up with Twitter to allow viewers to play cricket on the social media platform, Google + is doing special Hangout sessi...
- Vodafone brings pug back to promote its 'superior' networkVodafone India today said it is launching a series of new TV commercials, marking the return of cheeka, the pug, and focussing on the quali...
- Vodafone India launches online comic series featuring ZoozooThe series, titled 'The Adventures of Super Zoozoo' are available on Vodafone Zoozoo's Facebook page.
- New Zoozoo Christmas App for Vodafone users on FacebookVodafone India, on Friday unveiled the 'Zoozoo X'mas Melodies' app for Facebook users in the run-up to Christmas.
- Vodafone to introduce Zoozoos in global marketsAfter acquiring cult status in India, Zoozoos, the black-and-white creatures that made a spectacular debut in telecom operator Vodafone Ess...
- Marketers using Twitter, Facebook to reach customersMarketers are using Twitter, Facebook and other social media networks to listen to consumers and pick up critical insights to become more r...
- Aamir Khan bags biggest endorsement deal with EtisalatKhan has bagged the biggest deal in ad history; to promote UAE's Etisalat for 3 yrs. Powerful celebs I Top earning celebs over 50 | 3 most-...
- Animated endorsers turn stars on brand screenThese blown-up “characters” are now selling everything, from cell phones and fizzy drinks to cough lozenges and air-fresheners.
- Offbeat & cheeky: Ad campaigns do give brands a definite leg-upZoozoos, No Bakwaas, Happy Dent, have more consumer connect.
- Telecom company's ZooZoo ad wins PETA awardVodafone has won PETA India's first Glitter Box awards for its popular 'ZooZoo' advertisement.
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