ZOELLA
Hobby to hustle: Six years ago, the pandemic and lockdowns sparked a wave of micro-entrepreneurs. Here’s how some built to lastIndia’s Covid-era “hobby economy” — spanning gardening, baking, fitness and pet care — has evolved into a ₹1.5-2 lakh cr market, though not...
Young people want to become an 'influencer', but is it the ideal career? Here's a look at dark side of being a creatorThe risks of self-employment are exacerbated in the influencer industry by an absence of industry standards and little pay transparency.
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