Celebrities are not only endorsing startups but making investment in them as wellCelebrities no longer just endorse brands and collect a pay cheque; they jump right into the nuts and bolts of business, making angel inves...
Indian sportswear brand Zeven bags ICC merchandise rightsThe deal is expected to deliver almost one-fifth of Zeven’s revenues projected at Rs 250 cr in the next four years, up from about Rs 30 cr ...
Mahesh Bhupathi-owned Zeven ropes in Ravindra Jadeja as brand ambassadorsThe 28-year old left-hand all-rounder will join a team of world class and upcoming athletes who wear and promote Zeven.
Many companies open their IPL inningsSeveral new cos are associated with the IPL for the 1st time as team or broadcast sponsors, indicating there’s still healthy brand interest...
Here's how to manage a startup during funding winterFocus on business strength and not experiments; reduce marketing efforts; and maximize customer experience as happy customers will stay dur...
Entrepreneurs nearing retirement bring experience and stability to the startup ecosystemInvestors, too, are open to funding a startup run by entrepreneurs who are above 50 if the idea and the team click.
Zeven is Mahesh Bhupathi’s ace for the local sports marketThe startup was born when Bhupathi’s personal experiences and Javeri’s inclination to build a home-grown brand sprouted