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ZEE UNIMEDIA
TV broadcasters, advertising agencies at odds over ad discountsWhile TV viewing has grown in the past decade with increased cable and satellite penetration — 836 million TV viewers as per a Broadcast In...- 'Acche Din' return to Indian TV channels; 20% increase in ad volumes in JanuaryBARC data for January shows 20% increase in TV ad volumes; media experts feel the scene is likely to improve further with liquidity crisis ...
- Demonetisation: Advertisers may pull plug on deals worth Rs 700 croreVikram Sakhuja, Group CEO of Madison Media, says the situation on the ground is difficult and December is going to see a negative impact.
- ZEE forms new subsidiary to oversee ad sales; Ashish Sehgal appointed COOZEEL has names its chief sales officer Ashish Sehgal as chief operating officer on the new company. He will report to Punit Goenka, MD & CE...
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