ZANDU KESARI JIVAN
A mixture of masalas and premiumisation does wonders for food companies like Dabur, Parle and othersWhile 'premium' products are 50-80 per cent pricier, 'super-premium' products are niche and cost at least double the average category price.
Milkha Singh signs first endorsement deal with EmamiA television commercial of the brand featuring Milkha Singh is scheduled to go on air this month.It is created by Scarecrow Communications.
Emami appoints Milkha Singh as brand ambassadorEmami has roped in renowned athlete Milkha Singh to endorse its premium health supplement, Zandu Kesari Jivan.
- Emami eyeing more than 20% growth in business during winterEmami is eyeing more than 20% growth in business during the winter period on back of 35% jump in promotional spend.
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