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YOUNG BUYERS IN INDIA
Maruti, Tata lead hatchback revival as India's carmakers rediscover the mass marketIndian carmakers are rediscovering the hatchback. For years, SUVs dominated sales. Now, rising prices and economic challenges mean small ca...- For Gen Z diamonds are a personal style statement, not something they can tuck awayAs Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...
- "Signal Shala": Mumbai flyover school offers big lifeline to street childrenA unique school operating from shipping containers in Mumbai provides education to children from marginalised communities. Many of these ch...
- Speaking diamond: A buyer’s glossary for India’s new disclosure eraIndia's Bureau of Indian Standards (BIS) now mandates clear labeling for natural versus laboratory-grown diamonds, enhancing consumer trust...
- India’s desi gaming startups tap culture and storytelling to break China’s grip on toy and board game marketIn the vibrant world of play, Indian board games and toys are experiencing a renaissance. Consumers are leaning towards locally inspired op...
- FIFA 2026: Fewer Indians likely to travel to US World Cup amid rising costsThe World Cup expands with more teams and games. This raises questions about quality and player fatigue. FIFA believes this growth makes th...
- Wired earphones are back: Why global celebrities are suddenly ditching Bluetooth budsWired earphones are making a surprising return in 2026. Celebrities and everyday users are embracing them for better sound and fewer chargi...
- No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
- PM Modi woos Swedish cos to invest in India, says 'reform express' going at full speedPrime Minister Narendra Modi urged top European companies to increase investments in India during a high-level meeting with the European Ro...
- Home ownership not a ‘safe asset’ in 2016? CA explains why buying a house has become financially unrealistic for youngstersA post by Chartered Accountant Nitin Kaushik has sparked debate online after he claimed that buying a house in today’s market has become “m...
- I-Beauty! After J, K and C, now it's India's turn in the big beautiful marketIndia's beauty industry is emerging as a global force, blending Ayurvedic heritage with modern science to create "I-beauty." With rising ex...
- Why Visibility, Credibility, and AI Startup Recognition Are the New Growth Currency in 2026In 2026, visibility is becoming as valuable as capital for AI startups. While funding helps businesses scale, recognition builds credibilit...
- Rs 40,000 rent vs Rs 1 lakh EMI: CA explains the math changing India’s homeownership debateA chartered accountant suggests renting may be financially smarter than buying property in Indian metro cities. He highlights a gap between...
- State incentives power India’s EV market growthAs environmental consciousness rises, Indian consumers are increasingly opting for electric vehicles. Favorable state policies are making E...
- It's popular mechanics 101: India’s edge lies in using AI to enhance human productivity, not replace itThe piece argues that AI is not an inevitable force shaping economic outcomes; rather, societies decide how its benefits are distributed. H...
- AIF returns explained: Why high alpha may exist on paper, not in cash returned to investorsAlternative Investment Funds have delivered an average alpha of 9% over the Sensex, but most of that exists only in valuations, not in cash...
- Pick your own health cover: How custom plans work and their hidden downsidesA health plan consists of a base plan and riders or add-ons. Earlier, the base plan comprised fixed features that could not be changed, and...
- Maruti Suzuki Ignis discontinued, company eyes Punch-like micro SUV: ReportMaruti Suzuki has reportedly discontinued the Ignis in India due to consistently weak sales and declining demand. Production has been halte...
- Luxury car sales in India set to double by 2030, says BMWIndia's luxury car market is set to double its share by 2030. Young, wealthy, and aspirational buyers are fueling this growth. BMW sees str...
- New buyer age: Young and restless driving change at motown’s luxury streetAccording to senior auto industry executives, the 'YOLO' (You Only Live Once) attitude in the aftermath of the pandemic has spawned a rise ...
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