YouTube is expanding its Shopping Affiliate program in India, adding Nykaa and Purplle to its merchant partners. This move follows a 250% s...

A US proposal to tax offshoring has sent jitters through already troubled Indian IT. This and more in today’s ETtech Top 5.

YouTube Shorts is expanding beyond smartphones in India, finding a new audience on connected TVs. This shift is influencing how brands conn...

Currently focused on fashion and beauty, Lehlah is now expanding into home accessories and gadgets. It recently partnered with Flipkart to ...

India's beauty and personal care market is experiencing significant growth driven by a young population, social media influence, and e-comm...

These youngsters are far more conscious of what goes on to their skin, compared to millennials and Gen X. They no longer chase basic whiten...

How Kapsons Group has evolved into a powerhouse conglomerate of six companies, firmly rooted in the businesses of retail, distribution, tec...

On Amazon Live, the company will run 15 live streams every day from 10 am to 1 am. More than 150 content creators are live streaming during...

BharatPe’s controller Madhuri Jain, who is also cofounder Ashneer Grover’s wife, has sent a letter to A&M saying she is considering legal a...

A day after Paytm made a nightmare debut on India’s stock exchanges on Thursday, its founder and CEO Vijay Shekhar Sharma held a four-hour ...

India's startup ecosystem is in the midst of an unprecedented funding boom, but the top two or three companies in each sector have cornered...

With the growing number of 'buy now, pay later' transactions comes the regulatory scrutiny from the Reserve Bank of India.

The world’s eager embrace of Korean cool is now in India, too.

It was a trend investment banker Falguni Nayar was betting on when set up Nykaa to sell everything in the cosmetic and wellness category. T...