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YOUTUBE PURPLLE
India’s shopping spree now runs on the people you follow, influencing choices & businessIndia is embracing shopping from friends and favourite personalities. Creators are now unofficial personal shoppers, influencing millions. ...- How is India's middle-class revolutionizing consumption trends and what does it mean for the future?India's consumers are changing. They are moving from loose goods to branded items. Digital platforms are influencing choices. Health and we...
- YouTube expands Shopping Affiliate programme, adds Nykaa, Purplle as merchantsYouTube is expanding its Shopping Affiliate program in India, adding Nykaa and Purplle to its merchant partners. This move follows a 250% s...
- HUL-Minimalist deal; NRAI pushes ONDCHindustan Unilever said it has acquired D2C skincare brand Minimalist in a significant move by the FMCG giant. This and more in today’s ETt...
- RBI grants payment aggregator licences to Razorpay, Cashfree, others; FirstCry’s IPO detailsWhile the payment aggregator licence was thought to be routine initially, for the likes of Razorpay and Cashfree, it makes a big impact as ...
- Few startups corner bulk of funding; RBI rule disrupts auto payIndia's startup ecosystem is in the midst of an unprecedented funding boom, but the top two or three companies in each sector have cornered...
- Killing competitionFrom NPCI's new rules to cap market share of UPI apps to Stripe overhauling its tech infrastructure in India, here's a quick look at the to...
- Deal frenzy and young startupsHere's a look at the top tech news to start your day.
- Hunting digital loan sharksIn today’s ETtech Morning Dispatch: RBI is exploring ways to regulate online loan apps; KKR is in talks to pick up 53% stake in Vini Cosmet...
- Take it easy, policyIn today's ETtech Evening Briefing: Google Pay privacy policy for India is set for an update; Indian creators need not worry about YouTube'...
- ETtech Morning Dispatch on 15 Jan. 2021: Top Tech News to Start Your DayFrom Google’s crackdown on loan apps at the behest of RBI to a YouTube mafia in BITS Pilani, here’s a look at the top tech news to start yo...
- Bharat Stage 2.0: Small towners rev up startup engine for non-metrosThese ventures, not necessarily based in the founders’ hometowns, are targeting a market familiar to the entrepreneurs and their founding t...
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