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YOUTUBE CONTRIBUTION TO GDP
YouTube ecosystem adds over Rs 18,000 crore to India's GDP, supports 9.6 lakh jobs in 2025The findings point to a significant shift in India's digital creator landscape, where independent content creators are increasingly evolvin...- 15-year-old Bengaluru student manages ₹13.9 lakh portfolio: How she started investing, earned NISM certifications and turned a Pokémon card game idea into a history learning gameAt just 15 years old, Sinchana from Bengaluru has not only developed a keen interest in finance but also manages an impressive investment p...
- Our omnivorous appetite: Rise of a seamless local-national consumer identity through vernacular creativity that AI will fuelIndia is embracing an omnichannel identity, blending nationality and locality effectively. Localized content is experiencing a scalable res...
- To bring the world, sell India better: The $200 million fix India needs to unlock a tourism windfallIndia's tourism sector faces challenges due to a near-zero overseas marketing budget. This has kept international arrivals below pre-pandem...
- ET Awards for Corporate Excellence 2025: Celebrating India Inc. distinguished iconsThe ET Awards for Corporate Excellence 2025 honour 10 outstanding achievers, from policy reformers and business leaders to emerging compani...
- Economic Survey proposes opening heritage monuments, ease forex payments to boost concert marketIndia's concert economy can grow significantly. The Economic Survey highlights a need for more live event venues and easier foreign payment...
- ET Awards 2025: Neal Mohan, CEO of YouTube, is Global Indian of the YearMohan, who succeeded long-time CEO Susan Wojcicki in 2023, has helped strengthen YouTube as a formidable force in the streaming landscape. ...
- India must turn creative potential into global impact: I&B Secretary at CII Big Picture SummitArtificial Intelligence is set to revolutionize India's Media and Entertainment sector, according to Information and Broadcasting Secretary...
- India’s shopping spree now runs on the people you follow, influencing choices & businessIndia is embracing shopping from friends and favourite personalities. Creators are now unofficial personal shoppers, influencing millions. ...
- YouTube unveils new AI tools, alliances to spur knowledge, creative economyYouTube has released a suite of new AI-powered tools, alongside partnerships, and safety features, as the video streaming platform underlin...
- Nepal protests: 6 listed FMCG companies exposed to India's neighbour. Should investors worry?Nepal’s political unrest, which forced PM KP Oli’s resignation, has raised concerns for FMCG majors like ITC, HUL, Dabur, Marico, Bikaji an...
- Google sees pockets growing at a fast clip: Country head Preeti LobanaGoogle remains optimistic about its prospects in India. Preeti Lobana highlights growth in sectors like gaming and e-commerce. Google is in...
- How much is Tanmay Bhat's net worth? Comedian reacts to report claiming it is Rs 665 crComedian Tanmay Bhat disputed reports claiming his net worth to be Rs 665 crore, highlighting India's booming content creator economy. He r...
- Parallel growth between mutual funds and social media 'uncanny': ReportThe report highlights that influencers are the fifth most popular source of information for investment decisions among investors. The repor...
- Google to debut credit in India, announces a slew of AI-powered launchesGoogle has announced several new AI-powered initiatives, partnerships, and investments in India. Google Pay (GPay) will now offer customise...
- YouTube's ecosystem contributes Rs 10,000 crore to India's GDP, supports 7.5 lakh jobs in 2021In India, over 4,500 channels had over 10 lakh subscribers and the number of YouTube channels in India making Rs 1 lakh or more in their an...
- YouTube creators contributed over Rs 10,000 crore to India's GDP in 2021YouTube's creative ecosystem contributed over Rs 10,000 crore to the Indian GDP and supported more than 750,000 full-time equivalent jobs i...
- YouTube’s 'creative entrepreneurs' contributed Rs 6,800 crore to the Indian economy in 2020: reportThese revenue sources not only support jobs and income for creative entrepreneurs themselves, but also wider activity in supply chains, the...
- Google says it offers more than $10 billion in consumer benefits in South KoreaGoogle said that it annually provides 5.1 trillion won worth of benefits for South Koreans through its Play Store, 4.2 trillion won through...
- Can Facebook's $1 bn plan to pay internet personalities help it regain lost fame?It is the strongest signal yet that the US social media giant now recognises the strategic importance of the "creator economy".
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