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India’s OTT market expands to 1.45 billion monthly active users driven by data, smartphonesIndia's streaming market is booming. Mobile data and smartphones are driving growth. YouTube leads with the most users. JioHotstar follows ...
Alphabet reports strong Q3 2024 earnings, driven by YouTube's $50-billion revenue milestone“We're also focusing on enhancing the living room experience with features like multiview and a new option for creators to organize their c...
YouTube Shorts vs Instagram Reels: The battle for dominance in digital content landscapeYouTube and Instagram were growing independently until short video-sharing turned them into big rivals in India’s creator economy. Which is...
Chinese company BabyBus is taking kids for a rideBabyBus is still very active in India despite TikTok and other Chinese apps being banned. Experts have raised questions over the handling o...
TikTok copycats on a hot tin roof: why Indian short video apps have pivoted, merged or simply disappearedThe average monthly active users (MAUs) of these apps have declined year-on-year, and so have their app installs, according to data sourced...
Saving Kodak Moments: How digitisation made us take photos for grantedIn the pre-digital era, pictures were few and finite, thus far more precious perhaps? Film rolls came with an average of 36 exposures or ‘p...
With 200 million monthly users in India, Snap looks to shore up ad revenue: Apac president Ajit MohanThe social media firm is hiring a managing director, expanding sales team in the country.
Pinterest results dazzle Wall St as ad business boomsThe image-sharing firm's shares surged up to 20% in extended trading, bouncing back from a dismal Thursday session in which tech stocks wer...
T-Series set to launch NFTs of films and music arts in Hungama’s metaverseThe studio is in the process of finalising the digital arts for the first NFT drop, which will include Akshay Kumar’s vector digital creati...
Dailyhunt parent gets $450 million in new funds as valuation doublesThe round, which is largely a primary fundraise, includes a small portion of secondary share sale where some early investors have partially...
India sees biggest surge in people spending time on appsConsumers are spending 4.2 hours a day on apps globally on average, up 30% compared to two years prior, amid remote work and learning as bi...
How K-pop and Korean drama had their biggest breakthrough in India amid the pandemicKorean content grew in popularity as more people found the time and inclination to find the perfect mental escape from the anxiety of the t...
Sports engagement startup Rooter finds its mojo in game streamingThe Indian platform pivoted to gameplay streaming during the lockdown and is now a leader in the segment.
Future still uncertain, old TikTok videos flood other social media platformsOld TikTok videos with the app’s watermark on them can be seen on other apps in a move that may have potential legal ramifications for thes...
Indian video apps see usage surge, peak investor interestLive shopping app Bulbul has also doubled down on non-shopping content to drive user engagement on its platform as shopping was stalled dur...
Gaana tops charts among music streaming appsGaana emerged as the most favoured app (25%), followed by Apple Music (20%), YouTube (20%) and Airtel-owned Wynk (14%).
Digital advertisement rates shoot up as Indians get hooked on InternetThe media agencies have been projecting a higher – over 30% — growth rate for digital media for the last three years.