ITC, Nestle, Amul and other food companies hit consumer-connect buttonFood companies, starting from ITC and Nestle to Mother Dairy and Amul, have finally started consumer engagement exercises.
29 Aug, 2015, 12.07 PM IST
ITC denies receiving notice from Uttar Pradesh government on excess lead in Yippee noodlesITC Ltd said that it has not received any communication from the Uttar Pradesh government regarding presence of higher lead in its Yippee i...
25 Aug, 2015, 04.22 PM IST
UP food regulator finds lead in Yippee noodles; to file caseThe FDA said that the samples of Yippee noodles, seized from a local mall here, have been found to contain lead "far in excess to the permi...
23 Aug, 2015, 12.39 PM IST
Maggi fiasco: ITC's Yippee advertising campaign focuses on safety and qualityITC has rolled out an advertising campaign that emphasises on the safety and quality of its Yippee noodles, which it sells under the Sunfea...
20 Aug, 2015, 04.00 AM IST
Bihar imposes month-long ban on 11 instant noodle brandsThe Bihar government on Saturday banned sale, storage, distribution and production of eleven brands of noodles for a month.
02 Aug, 2015, 10.54 AM IST
ITC's Yippee noodles safe: Y C Deveshwar, ChairmanITC chairman Y C Deveshwar said that noodles manufactured by the company under the 'Yippee' brand are safe and passed all the tests.
31 Jul, 2015, 09.16 PM IST
Gujarat's decision to ban Yippee instant noodles was not communicated: ITCITC said these actions create an atmosphere of suspicion and mistrust thereby inhibiting investment and enterprise in the processed food in...
10 Jul, 2015, 07.55 PM IST
After Maggi, Yippee noodles and Bambino Macaroni banned in Gujarat'Yippee' noodles of Sunfeast by ITC and 'Bambino Macaroni' by Bambino Agro Industries were banned today, FDCA commissioner H G Koshia said.
09 Jul, 2015, 10.58 PM IST
YiPPee noodles safe, says ITC after noticeThe company further said the information sought by the food safety officer was routine and not a cause for concern to the public.
23 Jun, 2015, 03.57 PM IST
After Maggi row, ITC's Yippee under food safety scanner nowThe food safety and security authority of Uttarakhand has issued a notice seeking clarifications about the nutritional and other claims.
22 Jun, 2015, 11.21 AM IST
ITC to remove "no added MSG" disclaimer from 'Yippee' noodlesITC would remove the disclaimer "no added MSG" from packets of its instant noodles following recent directions by FSSAI.
16 Jun, 2015, 05.10 PM IST
Hindustan Unilever takes down Knorr instant noodle television commercials off the airKnorr is currently running two noodle television commercials — Chinese noodles and Soupy noodles — featuring master chef Pankaj Bhadouria.
12 Jun, 2015, 04.03 AM IST
FMCG major ITC goes in for more tests of its productsITC said it is conducting more tests on its products at accredited labs across India over and above internal tests to reassure its customer...
08 Jun, 2015, 06.10 PM IST
Maggi issue: Row over excessive lead content may taint other noodle brands like Knorr, Chings, Top RamenMaggi is ranked number one in the fast moving foods listing, ahead of Knorr, Chings, as per The Brand Trust Report (India Study) 2015.
04 Jun, 2015, 12.48 AM IST
Paytm signs Rs 250 crore marketing deal with Yipee ; to offer shopping coupons with packs of the ITC brandMobile marketplace and mobile and DTH (direct-to-home) recharge platform Paytm has signed a Rs 200-250 crore cross-marketing deal with YiPP...
03 Oct, 2014, 05.49 AM IST
- ITC to set up its second noodle manufacturing plant in Kolkata
ITC has set up its second manufacturing unit for Sunfeast Yippee Noodles in Kolkata in partnership with city-based Keventer Group.
28 May, 2012, 01.35 PM IST
Global competition not a threat to Indian industry: Chitranjan Dar, CEO, ITC FoodsITC Foods, the maker of Bingo! Chips, Sunfeast biscuits and Yippee! Noodles, has gained a reputation of being a disruptive player.
18 May, 2011, 05.34 PM IST