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ITC bets big on protein-rich foods, eyes fast-growing health segment marketITC Ltd is expanding its presence in the protein food segment as part of its health and wellness strategy. The company is introducing uniqu...- IPL 2026 opening weekend reach crosses 515 million across platformsJioStar has launched the IPL 2026 season with its most significant opening weekend ever. The tournament saw record viewership and engagemen...
- ITC’s instant noodle YiPPee crosses Rs 1,000 crore sales markWithin noodles, YiPPee is the second largest brand with about 22% market share, trailing Nestle’s Maggi which is nearly thrice as big.
- Yippee top gainer in instant noodlesSeveral lesser known brands such as Joymee, Paam Eatables, Marwari noodles and others too have gained over 2% market share of the Rs 4,000-...
- ITC’s non-cigarette FMCG sales cross $2-billion mark in FY17ITC's 25 FMCG brands spanning packaged food, personal care, education and stationary products, apparel, agarbatti and safety matches regist...
- ITC market share in instant noodles segment rises to 30-40%ITC has entered dairy with ghee in the southern market and is looking to introduce more products in the segment in future including chocola...
- ITC's Yippee nears Rs 1,000-crore mark, gains from Maggi controversyExplaining Yippee's growth pre- and post-Maggi ban, he said it was "growing at more than 40 per cent before the controversy broke out, with...
- Yippee will progress even if Maggi returns: VL Rajesh, ITC food business chief executiveRajesh told ET that ITC is back on sales in instant noodles and packaged food business will be the main driver of ITC’s plan to become coun...
- ITC denies receiving notice from Uttar Pradesh government on excess lead in Yippee noodlesITC Ltd said that it has not received any communication from the Uttar Pradesh government regarding presence of higher lead in its Yippee i...
- UP food regulator finds lead in Yippee noodles; to file caseThe FDA said that the samples of Yippee noodles, seized from a local mall here, have been found to contain lead "far in excess to the permi...
- Maggi fiasco: ITC's Yippee advertising campaign focuses on safety and qualityITC has rolled out an advertising campaign that emphasises on the safety and quality of its Yippee noodles, which it sells under the Sunfea...
- ITC's Yippee noodles safe: Y C Deveshwar, ChairmanITC chairman Y C Deveshwar said that noodles manufactured by the company under the 'Yippee' brand are safe and passed all the tests.
- Gujarat's decision to ban Yippee instant noodles was not communicated: ITCITC said these actions create an atmosphere of suspicion and mistrust thereby inhibiting investment and enterprise in the processed food in...
- After Maggi, Yippee noodles and Bambino Macaroni banned in Gujarat'Yippee' noodles of Sunfeast by ITC and 'Bambino Macaroni' by Bambino Agro Industries were banned today, FDCA commissioner H G Koshia said.
- YiPPee noodles safe, says ITC after noticeThe company further said the information sought by the food safety officer was routine and not a cause for concern to the public.
- After Maggi row, ITC's Yippee under food safety scanner nowThe food safety and security authority of Uttarakhand has issued a notice seeking clarifications about the nutritional and other claims.
- ITC to remove "no added MSG" disclaimer from 'Yippee' noodlesITC would remove the disclaimer "no added MSG" from packets of its instant noodles following recent directions by FSSAI.
- Paytm signs Rs 250 crore marketing deal with Yipee ; to offer shopping coupons with packs of the ITC brandMobile marketplace and mobile and DTH (direct-to-home) recharge platform Paytm has signed a Rs 200-250 crore cross-marketing deal with YiPP...
- ITC to set up its second noodle manufacturing plant in KolkataITC has set up its second manufacturing unit for Sunfeast Yippee Noodles in Kolkata in partnership with city-based Keventer Group.
- India Parenting founder Nirali Sanghi launches social network YippeeClubsNirali Sanghi, founder of online parenting site India Parenting, is the latest entrepreneur to launch a social network YippeeClubs.
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