VoxWeb is a social media platform that lets users add voice captions to pictures and has about one million active users on its platform.

The hand position that the actor-and-would-be politician is known for is often likened to "apana mudra", a yoga finger and palm posture.

To create a 'voxie', a user can use VoxWeb camera to take a photo and add up to 11 seconds of audio.

The startup has launched the app in India, Europe and in the US, and is now targeting launches across Asia and the African continent.

VoxWeb, an IIT Kanpur-incubated startup, is a mobile app that allows users to attach a voice clip to pictures taken on their smartphones.