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YRF MARKETING STRATEGY
Randeep Hooda’s comment adds a new twist to Ranbir Kapoor-Alia Bhatt's love storyRandeep Hooda recently shared his disappointment over being left out of the promotional events for Highway, despite playing a crucial role ...14 Apr, 2025, 05.23 PM IST- Aditya Chopra to float YRF's OTT venture, will invest Rs 500 crores: Industry sourceChopra, the director of hits like "Dilwale Dulhania Le Jayenge" and "Rab Ne Bana Di Jodi", aims to reshape the digital content market with ...12 Nov, 2021, 10.28 AM IST
- Inexpensive & effective: These startups help brands reach their target audience in exciting new waysThe need of the hour is out-of-the box marketing methods, usually referred to as guerrilla marketing strategies - strategies that can help ...21 Mar, 2018, 12.28 PM IST
- Twitter launches in stream ads in India with Amazon, Maruti and MotorolaWith in-stream video ads, brands in India can align with videos from Twitter’s premium content partners across sports, news and entertainme...12 Oct, 2017, 03.45 PM IST
- Bollywood's fresh plot for success: Rakes in moolah with dubbed versions of big-ticket flicksBollywood studios and production houses are increasingly tapping into regional markets through dubbed versions or sub-titles in regional la...04 Feb, 2014, 12.53 PM IST
- Ajay Devgn versus Yash Raj Films: The big fight for single screensThe high-stakes duel between actor-producer Ajay Devgn and production house Yash Raj Films over screens puts focus on a little known but ke...12 Nov, 2012, 02.38 PM IST
- Indian films wooing audiences across the worldScreenings at international film festivals are doing Indian films a whole lot of good. They are not only wowing audiences across the world,...12 Sep, 2009, 03.19 AM IST
- Yash Raj Films scripting role for multiplex bizYash Raj Films (YRF) is all set to muscle its way into the multiplex space. The strategy is in keeping with the company’s attempt to stradd...23 May, 2007, 01.09 AM IST
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