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Global consumer goods companies push for localisation to fight domestic competition“There are many Indias in India. Each of them needs to be served differently,” Nestle India chairman Suresh Narayanan said.- PepsiCo using regional language labelling to attract local consumersThe US cola and snacks maker is using Hindi, Punjabi, Marathi, Gujarati, Bengali, Tamil, Malayalam and Telugu on Pepsi bottles and cans.
- Desi fizzy drinks add juice to cut lower GST slabOver the years, small regional players, including City Cola, Jayanti Beverages, Campa Cola and Xalta, have managed to wrest away share from...
- Coca-Cola to launch new range of aerated drinks 35-40% cheaper than Coke or SpriteTargeted at the bottom segment of the market to compete with local brands, the beverages will be among the cheapest for Coca-Cola across ma...
- Small beverage cos like Fresca Juices, Campa Cola outshine Coke, PepsiSuch is the popularity of Jayanti's Jaljeera, hawked as an digestion drink, that Coke had to re-launch its counterpart Rimzim through its s...
- Coca-Cola and PepsiCo set up teams to track smaller regional brands that are stealing market shareFor the first time, the cola multinationals are setting up specialised groups to track these B-brands, which are stealing market share from...
- Coca-Cola may stop glass bottlesCoca-Cola may stop selling soft drinks in glass bottles as they have become more expensive to produce compared to plastic bottles and cumbe...
Load More- Coca-Cola to launch new range of aerated drinks 35-40% cheaper than Coke or Sprite