Indians are the most impatient online shoppers in the world with nearly 38% of consumers expecting their deliveries to arrive in less than ...

PepsiCo, maker of Pepsi and Mountain Dew drinks and Lays snacks, is among the bigger spenders on advertising. The impending change comes am...

GTB India managing partner Babita Baruah has been given a global role at group agency International Markets Group while its 100-plus employ...

This has been tested and certified under Antiviral Efficacy Test as per ISO 21702:2019 - an international standard, by Biotech Testing Serv...

Organisations are framing long-term policies to enable almost half of employees to work from home.

Facebook's Thumbstoppers are stories that can stop thumbs from scrolling and evoke emotions with the potential of changing human behavior i...

Ad agency to handle B2B, B2C services, replaces Wunderman Thompson

Campuses in Mumbai, Gurugram to facilitate better collaboration

66th edition of adfest starting with the promise of being more inclusive, diverse and enlightening than its predecessors.

Social network has partnered with leading creative agencies to boost short-form video creativity.

Wunderman Thompson chairman and group CEO (South Asia) Tarun Rai is overseeing the transition of what is the largest advertising group in t...

Sorrell said he’s ready for his third innings with S4 Capital and is looking at acquisition opportunities for India entry.

WPP said the new organisation will be distinctively positioned as a provider of end-to-end solutions –through creative, data, commerce, con...

Specialist brands run as joint ventures like Wunderman for direct marketing and Sudler & Hennessey for healthcare will now be known as Redi...

As part of the investment, GroupM, the leading media investment group, will acquire remaining 50% stake in the mobile marketing agency Madh...

At times, two heads are better than one. This is exactly what Wunderman, the direct marketing specialist branch of Rediffusion Y&R, has dis...

The final session on day one of the Economic Times Dialogue on Luxury 2007 concluded with a much-awaited discussion on the luxury watch and...