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WUNDERMAN INTERNATIONAL
World's first hydrogen-powered commercial ferry to run on San Francisco Bay, and it's free to rideCalifornia officials announced that the world's first hydrogen-powered commercial passenger ferry, the MV Sea Change, will begin operations...
View: The death of J Walter Thompson is a larger historical brand lossThe rebranding of J Walter Thompson (JWT) to VML has caused astonishment and regret among veterans of JWT in India. JWT's history in India ...
Prosus says Byju’s ‘disregarded advice’; court asks PayPal to follow PMLA reporting rulesA lot is happening at Byju’s. Prosus, one of the company’s major investors, has cited poor corporate governance as the reason for the exit ...
Indians are the most impatient online shoppers in the world, shows reportIndians are the most impatient online shoppers in the world with nearly 38% of consumers expecting their deliveries to arrive in less than ...
A blessing and a boogeyman: Advertisers warily embrace AIIt gave an optician the means to set a fashion shoot on an alien planet and helped Denmark's tourism bureau animate famous tourist sites. H...
A blessing and a Boogeyman: advertisers warily embrace AIAdvertising, already racked by inflation and other economic pressures as well as a talent drain because of layoffs and increased automation...
WPP to realign Ford-exclusive advertising agency GTB IndiaGTB India managing partner Babita Baruah has been given a global role at group agency International Markets Group while its 100-plus employ...
How to save and grow your job, career in the post Covid worldThere’s a sharp focus on results in appraisal conversations of the work-from home (WFH) environment. So, for future appraisals, you must es...
CenturyPly announces use of nano technology in its manufacturing process to kill virusesThis has been tested and certified under Antiviral Efficacy Test as per ISO 21702:2019 - an international standard, by Biotech Testing Serv...
Green shoots emerge in ad worldDentsu Aegis Network APAC CEO and India chairman Ashish Bhasin said business has improved month-on-month since May. “The business was down ...
Lions set to roar at Cannes from today66th edition of adfest starting with the promise of being more inclusive, diverse and enlightening than its predecessors.
WPP names Mark Read as new CEOThe 51-year-old executive has held multiple leadership positions across the company.
Martin Sorrell leaves WPP amidst allegations of misconductSorrell’s departure comes in the wake of allegations of misconduct that were being investigated by the board at WPP.
Rediffusion YR, The Social Street join handsRediffusion The Social Street will have a distinct office. The initial staff has been culled but hiring is underway to build a team of 35 p...
How companies figure out what Facebook likesSocial media's written and unwritten rules mean companies have to be very clever. Branding has to be done without any overt branding.
- Wunderman splits into two entities
At times, two heads are better than one. This is exactly what Wunderman, the direct marketing specialist branch of Rediffusion Y&R, has dis...
- A ready reckoner on the top ad agencies
- ET Dialogue on Luxury: Precious timekeeping
The final session on day one of the Economic Times Dialogue on Luxury 2007 concluded with a much-awaited discussion on the luxury watch and...
- Biyani warms up to tie-up with US chain Coffee Bean
After an aborted partnership plan with premium coffee retailer Starbucks, Pantaloon Retail is brewing a fresh alliance with California-base...