The fusion of shoppable videos on e-commerce websites has been made achievable by cutting-edge developments in augmented reality (AR) and a...

Woovly plans to explore new market segments such as fashion, home decor, and lifestyle categories.

India’s small businesses and industry groups have issued their response to Budget 2023-24. Here, we round up the opinions.

More and more consumers are using platforms like Facebook, Instagram, and Pinterest to discover and purchase products, and businesses are t...

Cheap data has led to a proliferation of small businesses on social media platforms. While this is good for the economy, this segment is ex...

Contribution Margin (CM) which indicates the aggregate amount of revenue available after variable costs to cover fixed expenses and provide...

When a customer visits a store, the customer experience cannot be customized by the brand for lack of data. However, on a website, there ar...

Singh's new role will entail leveraging content to build the next big thing in social commerce and content creators' community.

The company uses social media platforms to empower micro and nano content and creates a holistic experience by combining content, community...

A social commerce platform wants to make deep inroads into Tier II and Tier III towns and at the same time, help youngsters supplement thei...

Xelpmoc Design and Tech is focused on building next generation technology, especially in the artificial intelligence and machine learning s...