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WOLFF OLINS
To 'e' or not to 'e'? Call us Abrdn, says UK asset manager Standard Life AberdeenThe new name, unveiled on Monday, will still be pronounced "Aberdeen" and comes after the company sold its Standard Life brand to life insu...- Aditya Birla Group logo gets a young makeoverSeveral corporate groups have made changes to their logos to represent their evolved persona.
- Rebranding Infosys: Vishal Sikka in advanced talks with Wolff Olins and Roth Partners, say sourcesInfosys CEO Vishal Sikka, according to the company insiders, is now preparing for a new identity and strategy to be launched in April.
- Tata’s Cyrus Mistry to sharpen focus on Indian consumer-centric themesThe Tata Group Chairman wants the constituent companies to work around three salient themes which are shaping the commercial landscape in I...
- Bharti Airtel to shift focus in new advertising campaignFor years, its advertising campaigns have been focused around Airtel being the network that connects people.
- How Hero Motocorp and Bajaj Auto are taking different tracks to regain market shareAs they prepare for the next lap of a hotly contested battle at the top of the Rs 75,000 crore two-wheeler sector, they are taking differen...
- ‘India’s charm fades for MNCs like Walmart, Etisalat and Telenor, and that’s good’Walmart, Etisalat and Telenor have all recently bared foreign companies’ increasing reluctance to go ahead with their investment plans in I...
- Few Indian companies know what a brand is: Wally OlinsI think only a few Indian firms are bold enough to see in world markets. And very few really, truly understand brands, says Olins.
- Brand consultancy firm Wolff Olins impressed with interns from IIM-LHead of Strategy, Wolff Olins, Zia Patel shared her insights on branding and how Wolff Olins combines rigour and magic to create business i...
- India should relax foreign ownership norms, play tax rules with straight bat: Zia PatelThe issue is not corruption, a characteristic of most fast growing markets. The issue is predictability. There is nothing worse for investm...
- Cool branding moves IndiGo from a budget airline to a preferred business carrierIndiGo promoter Rahul Bhatia and his agency were clear about their goal: IndiGo would be the third cool international budget carrier.
- Summer interns at IIMs hired in record time; stipends see 20% hikeHirers ranged from Barclays and Rothschild to the rural development ministry. Wolff Olins and World Bank hired for the first time ever from...
- Adani Group to soon decide on consultants for restructuringThe over Rs 32,000-crore Adani Group will soon pick consultants for streamlining businesses to help it turn into a "global integrated compa...
- Adani group in makeover mode to blur troubled pastThe Adanis, has hired a brand consultancy firm that has helped burnish the image of staid industrial stalwarts such as the Tatas and the Mu...
- Hero Honda hires Law & Kenneth to create brand identity; stock downHero Honda has hired UK creative agency Law & Kenneth to create a brand identity after parting ways with 27-year-old partner Honda Motor.
- Hero Honda hires Law & Kenneth to create brand identityLaw & Kenneth bagged the Rs 100-crore account of the world's largest two-wheeler company by volume, beating Percept/H, JWT, DraftfcbUlka an...
- Hero Group to explore foreign markets; Hero Honda upThe Hero Group, promoted by the BM Munjal family, has formed a 12-member team to chalk out strategies to boost two wheeler export.
- Ashok Leyland all set to become Hinduja LeylandAshok Leyland is in the process of going through a major branding exercise which will include a change in its logo, name as well as categor...
- New brand identity for Arcelor Mittal soonIt will perhaps go down as one of the most challenging brand launches in recent adverstising history.
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