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WHEEL DETERGENT
Soap opera: Eye on Future, HUL launches laundry brand after 30 yearsHUL's new laundry brand launch is reminiscent of its introduction of Wheel detergent in 1988 to take on Nirma.16 Jul, 2019, 09.48 AM IST- No Wheels enough to catch up with Ghari; detergent maker maintains market shareThe detergent brand is now bigger than the next 3 popular brands — Wheel, Sunlight and Nirma — put together in economy segment.14 Dec, 2017, 03.53 PM IST
- HUL cuts prices of select products post GSTUnder the GST regime, tax credit system is reducing the absolute margins available to modern trade retailer and they are asking to retain a...03 Jul, 2017, 01.00 AM IST
- HUL, P&G, Nirma lose market share to small local brandsIn 2016, listed laundry behemoths Hindustan Unilever and Procter & Gamble either lost market share to regional and local brands or showed s...22 Mar, 2017, 01.27 AM IST
- HUL to roll out India’s first liquid detergent Surf Excel Liquid at Rs 230/litreHUL is betting on the country’s upgrading affluent consumers to push liquid detergent, which accounts for more than two-thirds of the US de...10 May, 2013, 06.30 AM IST
- Unclean history of washing powder businessIn India and across the world the washing powder business has been full of such twists. ET presents a brief and interestingly unclean histo...15 Jan, 2012, 12.28 AM IST
- Ghari moves out Wheel to be No 1 in laundry marketGhari had more share during the latest two months than Wheel, a brand that contributes over Rs 2,500 cr, 12% of the Rs 20K-cr topline of Un...11 Jan, 2012, 06.23 AM IST
- Hindustan Unilever loses trademark case for Sunlight brand to little known Kerala-based Thai GroupHindustan Unilever Ltd (HUL) lost a trademark case for a 127-year-old soap called Sunlight to a little known southern soap maker.12 Aug, 2011, 04.22 AM IST
- Rising input costs force Hindustan Unilever to raise prices of RinHindustan Unilever (HUL) has kicked in a phase of price increases in laundry, a segment where margins had clearly bottomed out.16 Jul, 2011, 06.28 AM IST
- How Ghari overtook FMCG majors Lux and Surf to be No. 2 detergent brand in quick timeIt took 15 years for Ghari to hit Rs 500 cr in sales. The next 10 years saw it adding another Rs 1,700 cr and be second only to Hindustan U...06 May, 2011, 11.57 AM IST
- Price war between MNCs, growth of Ghari threatens small detergent with washoutA price war between MNCs and rapid growth of the Ghari brand across the country have washed hundreds of regional detergent brands out of th...22 Apr, 2011, 03.25 AM IST
- Rs 5 price point becomes a magic word for marketers across productsAnalysts say that consumer goods companies take a hit on margins at the Rs 5 price point, hoping that they will be able to offset it throug...24 Dec, 2010, 11.56 AM IST
- Tide Naturals contains no 'natural' ingredients: P&GP&G says its low-priced detergent brand, Tide Naturals, contains no natural ingredients but only natural fragrances.04 Mar, 2010, 12.34 AM IST
- Hencefroth, Wheel, Fena, Ghadi may cost you moreEconomy-segment detergents such as Hindustan Unilever’s Wheel, Ghadi from Kanpur Trading Company and Fena may be more expensive by 10-20%, ...03 Nov, 2009, 12.05 AM IST
- HUL plans makeover for Lux, Wheel to boost market shareStung by falling market share, Hindustan Unilever (HUL) is reworking the marketing strategy for two of its largest volume brands - Wheel an...24 Jul, 2009, 04.21 AM IST
- Cheaper products eat into HUL market shareHUL, India's largest consumer products company, is losing its grip in the market for almost everything from soaps and shampoos to toothpast...18 Jul, 2009, 03.20 AM IST
- HUL plays volume game to regain market shareHindustan Unilever, the country’s largest FMCG company, is changing tack again. It has moved away from focusing on fewer bigger brands, and...23 Jun, 2009, 01.11 AM IST
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