From "Pappu" to People's Leader, Rahul Gandhi's this transformation didn't happen by chance. A dedicated war room and savvy marketing profe...

Congress adopts a multi-pronged social media strategy led by Rahul Gandhi, connecting directly with people through interactive sessions and...

As Indian elections evolve, strategists play pivotal roles, leveraging technology, data, and targeted messaging for winning campaigns. Pras...

Political parties including BJP and Congress have extensively utilised social media influencers to spread their messages since the beginnin...

Leading ad agencies, on their part, have started setting up micro teams to make blueprints for these parties, identifying influencers and Y...

This signals a deepening of the chasm between the interests of global internet majors such as Google and Facebook and that of the local sta...

The former Congress chief attacked Prime Minister Narendra Modi and the ruling Bharatiya Janata Party (BJP), alleging they spent thousands ...

Tushar Gandhi who joined Congress Bharat Jodo Yatra on Friday, said, "It is true that Veer Savarkar was friend with the British, he apologi...

"I am stopping black money and corruption and some are giving call for Bharat Bandh," he said at BJP's 'Parivartan Yatra' rally here in eas...

The four start-ups featured are part of that rare new ideas group — one has made a biz out of carpooling, while another crowdsources opinio...