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WATER INTERBRAND
- Interbrand to launch India edition early next yearThe world's largest brand consulting firm Interbrand plans to set up its local operations in the early part of the next year.
XLRI buffs up brand to inject cool quotientSays XLRI director E Abraham: "The new brand identity also represents the institute's clear focus and direction that allow greater freedom ...- Digital should ultimately feed citizenship agenda: Graham Hales, Interbrand LondonDigital should ultimately feed the citizenship agenda because consumers can now directly tell brands what they think of them and have incre...
- Omnicom group unveils a new identity for DDB MudraOmnicom group unveiled a new identity for Mudra on Tuesday, just a few months after buying out the advertising agency.
- Properties could be our biggest biz: Adi GodrejRiding on India's growth story, the century-old Rs 13,000-crore Godrej group has been undergoing a metamorphosis of sorts as it gets ready ...
- When not to use the parent brandKellogg has been criticised for keeping its branding to a minimum on FruitaBu. But Marketing asks why all the fuss?
Load More- Omnicom group unveils a new identity for DDB Mudra