In 2016, when Instagram launched Stories — a version of Snapchat’s offering with the same name — it was a gentler, kinder world. So, having...

The search landscape is evolving rapidly, with Google facing challenges from specialized platforms and AI-driven search experiences. Users ...

Although Instagram and YouTube remain the platforms of choice for mass digital advertising, Snapchat is increasingly becoming the social me...

Last year, Everstone signed on as the master franchisee for Subway for India, Sri Lanka, and Bangladesh. Everstone has announced that it pl...

WARC's annual report outlines the priorities, investment intentions and challenges facing brands in the year ahead with key takeaways on ho...

James McDonald, Senior Research Analyst, Warc says that Indian marketers are looking to use mobile more in their advertising activities in ...

The global advertising spend is expected to increase by 4.4 per cent to $561 billion this year, with mobile being the prime driver of onlin...

he company said this corresponded with the marketers’ perception of video’s rising significance in mobile platforms.

The report, however, noted that a majority of Indian marketers expect mobile marketing budgets to rise by 25 per cent this year and by 51-9...

The government’s curb on TV ads, introduced from October — maximum of 12 minutes per hour — is expected to push advertisers to other (cheap...