WARC ASIA PACIFIC
Brands latch on to Snapchat lingo with Gen Z in mindAlthough Instagram and YouTube remain the platforms of choice for mass digital advertising, Snapchat is increasingly becoming the social me...
Mobile marketers expect shift away from display advertising towards innovative contenthe company said this corresponded with the marketers’ perception of video’s rising significance in mobile platforms.
Mobile marketing budget likely to rise by 25%: StudyThe report, however, noted that a majority of Indian marketers expect mobile marketing budgets to rise by 25 per cent this year and by 51-9...
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