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WALLY OLINS
Hollywood’s golden pair in trouble? Blake Lively and Ryan Reynold’s marriage not as perfect as it seemsBlake Lively and Ryan Reynolds, formerly celebrated as Hollywood’s golden couple, are reportedly facing tension in their marriage. Sources ...- Few Indian companies know what a brand is: Wally OlinsI think only a few Indian firms are bold enough to see in world markets. And very few really, truly understand brands, says Olins.
- Can brand Mallya make Kingfisher Airlines fly?Every iconic brand has a story that is conveyed through multiple channels. The most enduring of which deals with the experience of the foun...
- Identity crisis: When brands fake their nationalityAdopting another country’s attributes to sell a brand is a risk-laden strategy with few benefits.
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