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Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- AI, quick commerce are reshaping how India spends on advertising: WPP Media's Prasanth KumarIndia's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...
- Mirror, mirror who’s the most visible of them all?AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommenda...
- Brands must adapt to permanent disruption as AI reshapes marketingWPP Media India declared brands face "permanent disruption" due to AI, quick commerce, and evolving consumer behavior, reshaping marketing ...
- Sony Pictures Networks India hires Harsh Deep Chhabra to lead strategy, new businessSony Pictures Networks India has appointed Harsh Deep Chhabra as Head of Strategy and New Business, with the executive joining from Godrej ...
- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
- Global ad networks step up influencer marketing push in IndiaMajor advertising networks are boosting their presence in India's influencer marketing sector. They are investing in data-driven tools to m...
- US FTC in settlement talks with ad companies in boycott probe, WSJ reportsThe US Federal Trade Commission is in talks with major advertising firms. The discussions aim to settle a probe into potential antitrust la...
- WPP’s Q3 earnings show global slowdown, but India stands out with strong growthWPP reported a weak third quarter for 2025, revising its full-year guidance downward due to declining revenues across key regions. India em...
- WPP replaces GroupM with AI-powered WPP MediaWPP has launched WPP Media, replacing GroupM, to provide integrated, AI-driven solutions for marketers. Managing over $60 billion in media ...
- Advertising industry at the cusp of fifth industrial revolution, driven by AI: WPP CEOWPP CEO Mark Read proclaims AI as the driving force behind advertising's fifth industrial revolution, potentially surpassing the impact of ...
- WPP will look to double its India biz revenue in 5 years, add to headcount: CEO Mark ReadWorld's largest advertising holding company, WPP plans to double its revenue in India over the next five years and hire 7,000 to 8,000 peop...
- WPP is open to buying firms in India for AI pushWPP, the world's largest advertising group, is interested in acquiring Indian companies to strengthen its artificial intelligence (AI) capa...
- PepsiCo India ends 30 years of partnership with WPPPepsiCo, maker of Pepsi and Mountain Dew drinks and Lays snacks, is among the bigger spenders on advertising. The impending change comes am...
- WPP drops as major client Unilever cuts ad spendsUnilever, which sells Dove soap and Hellmann’s mayonnaise, will produce 30% fewer ads as part of a costcutting drive, CFO Graeme Pitkethly ...
- WPP may buy ad company Temple Advertising; deal value likely to be over Rs 200 crore“WPP is currently engaged in 18 to 20 diff acquisitions across the Asia-Pacific region and Temple Ad is definitely one of them,” said a sen...
- WPP Plc to acquire majority stake in Hyderabad-based MindsetGlobal advertising and marketing services firm WPP Plc said its wholly-owned subsidiary in India, JWT, will acquire a majority stake in a H...
- WPP looking to snap up Indian digital agenciesWe work as a team on pitches. Got the global HSBC account, we had JWT working on the creative, RMG working on below-the-line and Mindshare ...
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