A cricket match between India and Pakistan is a highly anticipated event, driving significant advertising revenue due to its large viewersh...

TV ad spending dropped in 2025. A ban on real money gaming and budget cuts by major sectors caused this decline. Many advertisers moved to ...

The global cricket economy faces a significant correction in 2027 as major media rights deals expire amid a tougher market. Reduced adverti...

Cars and bikes are leading advertising this festive season. The automobile sector is expected to overtake FMCG in ad spending for the first...

Despite boycott calls following recent tensions, the India-Pakistan Asia Cup match is expected to drive significant viewership and sales. A...

Broadcasters are strategically launching marquee properties like 'Kaun Banega Crorepati' and 'Bigg Boss' to capitalize on the pre-festive a...

Sony Pictures Networks India (SPNI) has set ad rates for the Asia Cup, with the India-Pakistan match commanding ₹14-16 lakh per 10-second s...

D2C brands are scrambling to join quick commerce platforms and online marketplaces in preparation to tap into the festive season demand. Qu...

WPP Media South Asia unveils a new leadership team. This supports the Vision’30 strategy. The focus is on better results for clients. Opera...

Brands across categories such as fintech, edtech, bitcoins, jewellery, apparel, theatres, bars, restaurants and travel destinations have hi...

Viewership for the last match may decline to about half of what it would have been if India had been playing, said advertisers and media bu...

India Inc is expected to spend Rs 1,000-1,200 cr on advertising to cash in on cricket mania