The advertisers and agencies will use algorithms and guidance from IBM Corp to identify skews in audiences for ads and balance them out. IB...

PepsiCo, maker of Pepsi and Mountain Dew drinks and Lays snacks, is among the bigger spenders on advertising. The impending change comes am...

Shares of Alphabet, the world's largest provider of search and video ads, rose 3.3% in extended trading after the results, which handily be...

The majority of WPP's Mumbai businesses will be housed in this building and the company is targeting the second half of 2019 to complete th...

Sorrell’s departure comes in the wake of allegations of misconduct that were being investigated by the board at WPP.

WPP, which owns India’s top media agency network GroupM, said on Tuesday that computer systems within several of its agencies have been hit.

Singapore-based big data startup Crayon Data is setting up India operations in association with WPP’s media agency conglomerate GroupM.

“We have reached the final stages and these agencies are in the process of getting selected,“ Amitabh Kant, secretary, DIPP said.

A top media planner, who did not wish to be identified, said the contribution of ecommerce to advertising in India is estimated at 7%.

Balsara is also in talks with other advertising networks, including Dentsu Aegis Media, WPP has outbid Dentsu in price and is likely to clo...

Popularly known as PK, Kumar currently heads GroupM's Central Trading Group and is a member of GroupM's South Asia executive committee.

Madison Media, the only major Indian ad agency that doesn't still have a foreign partner, is negotiating with Japanese advertising behemoth...

Unilever has included India, one of its key market, in a global review of its media planning and buying services beginning next month.

Ending seven months of speculation, Hindustan Unilever (HUL), the country's largest advertiser, has retained WPP-group owned Mindshare as i...

WPP-owned media agencies sweeped the Ad Club of Bombay’s Emvies 2008 media awards-presented on Monday July 28 evening in Mumbai-with Mindsh...

JWT India, the largest Indian WPP ad agency, has partnered with ADK, the third largest ad agency in Japan to form a 50:50 JV firm in India.

We work as a team on pitches. Got the global HSBC account, we had JWT working on the creative, RMG working on below-the-line and Mindshare ...