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WPP MEDIA
'D2C brands need distribution shift to scale up to 500 crore revenue'In India, emerging direct-to-consumer (D2C) brands have the potential to generate Rs 100 crore in revenue within a span of two to four year...- Beyond cricket! Investors game for sports’ next big betInvestors in India's sports industry are diversifying their focus beyond cricket to include women's sports and emerging leagues. Companies ...
- India's media moment is about TV and mobile convergence, not replacementIndian viewers are increasingly using various screens for content consumption as the industry adapts. Traditional pay-TV is facing competit...
- Print media holds ground as advertisers back reach, credibility and premium audiencesPrint media in India has shown resilience amid global downturns with increased advertising revenue and volumes. As brands continue to inves...
- BCCI inks Rs 150 crore deal with Muthoot FinCorp for title sponsorship of Team India matchesBCCI has finalized a title sponsorship agreement with Muthoot FinCorp for international cricket matches through March 2028. The per-match p...
- TV distributors switch to apps to keep the show goingIndia's television distribution industry is moving towards app-based delivery amid changing consumer preferences and connected TV growth. S...
- ISL appoints Karan Yadav as CEO under new club-led modelKaran Yadav has been appointed as the new chief executive officer of the Indian Super League. He brings nearly two decades of experience in...
- TV channel exits accelerate as India’s linear television model comes under pressureIndia’s television broadcasting industry is undergoing a structural reset as 114 channel licences were surrendered between 2022 and 2026 am...
- Advertising giant WPP set to axe 1,000 more jobs as AI reshapes the industryBritish advertising group WPP plans to cut up to one thousand more jobs this year. This latest round adds to over eleven thousand job losse...
- India’s E&M industry resilient on strong user engagement, ad pushIndia's entertainment and media industry will grow to $36.7 billion by 2030. Digital advertising and video OTT will lead this significant e...
- Media measurement must shift from outputs to business outcomes: WPP Media’s Navin KhemkaTraditional media metrics alone do not guarantee business growth today. Brands must complement these with business metrics like lifetime va...
- 'Love Island USA' renewed for Season 9 at Peacock; Season 8 reunion set to stream August 31'Love Island USA' Season 9: Love Island USA has been renewed for a ninth season on Peacock. Ariana Madix will return as the host for the up...
- Small towns emerge big growth driver for connected TV in IndiaConnected TV households in India now number sixty-two to sixty-five million viewers. Growth is significantly higher in smaller towns and ru...
- Brands must adapt to permanent disruption as AI reshapes marketingWPP Media India declared brands face "permanent disruption" due to AI, quick commerce, and evolving consumer behavior, reshaping marketing ...
- WPP Media sees India ad market growing 9.7% in 2026 to Rs 2.02 lakh croreIndia's advertising market is set for significant growth, reaching over Rs 2 lakh crore by 2026. Digital advertising will lead this expansi...
- DS Group and WPP Media unveil DCODE - playbook for mastering digital marketingDS Group, in partnership with WPP Media, has launched DCODE, a comprehensive guide to standardize digital marketing practices in India. Thi...
- WPP reports Q2 dip in India with 3.9% revenue declineAdvertising giant WPP experienced a slowdown in India during Q2 2025, with revenue declining by 3.9%. This dip contributed to a flat first-...
- WPP Media unveils leadership structure for South AsiaWPP Media South Asia unveils a new leadership team. This supports the Vision’30 strategy. The focus is on better results for clients. Opera...
- WPP replaces GroupM with AI-powered WPP MediaWPP has launched WPP Media, replacing GroupM, to provide integrated, AI-driven solutions for marketers. Managing over $60 billion in media ...
- WPP looking to snap up Indian digital agenciesWe work as a team on pitches. Got the global HSBC account, we had JWT working on the creative, RMG working on below-the-line and Mindshare ...
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