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WPP MEDIA
AI, quick commerce are reshaping how India spends on advertising: WPP Media's Prasanth KumarIndia's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...- Sooryavanshi’s catch! Brands set tight field as endorsement race heats up after IPL breakoutThe spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...
- Mirror, mirror who’s the most visible of them all?AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommenda...
- Brands must adapt to permanent disruption as AI reshapes marketingWPP Media India declared brands face "permanent disruption" due to AI, quick commerce, and evolving consumer behavior, reshaping marketing ...
- Sony Pictures Networks India hires Harsh Deep Chhabra to lead strategy, new businessSony Pictures Networks India has appointed Harsh Deep Chhabra as Head of Strategy and New Business, with the executive joining from Godrej ...
- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
- Global ad networks step up influencer marketing push in IndiaMajor advertising networks are boosting their presence in India's influencer marketing sector. They are investing in data-driven tools to m...
- US FTC in settlement talks with ad companies in boycott probe, WSJ reportsThe US Federal Trade Commission is in talks with major advertising firms. The discussions aim to settle a probe into potential antitrust la...
- FIFA cuts India media rights price to $35 million, still no takers for World CupsFIFA is struggling to sell media rights for the 2026 and 2030 World Cups in India. The governing body has significantly reduced its asking ...
- Logo play to long game: IPL moves beyond ad slots to brand platforms amid changing sponsor mixThe Indian Premier League is reinventing its approach to sponsorship. Brands are moving beyond mere visibility, shifting their focus to sto...
- Cricket powers India sports economy past $2 billion mark in 2025India's sports economy reached Rs 18,864 crore in 2025, surpassing $2 billion for the first time. Cricket led this growth, contributing 89%...
- WPP, Adobe expand global partnership to scale AI-driven marketing, content creationWPP and Adobe are expanding their global partnership to integrate agentic AI capabilities, aiming to optimize media, drive growth, and scal...
- WPP Media sees India ad market growing 9.7% in 2026 to Rs 2.02 lakh croreIndia's advertising market is set for significant growth, reaching over Rs 2 lakh crore by 2026. Digital advertising will lead this expansi...
- DS Group and WPP Media unveil DCODE - playbook for mastering digital marketingDS Group, in partnership with WPP Media, has launched DCODE, a comprehensive guide to standardize digital marketing practices in India. Thi...
- WPP reports Q2 dip in India with 3.9% revenue declineAdvertising giant WPP experienced a slowdown in India during Q2 2025, with revenue declining by 3.9%. This dip contributed to a flat first-...
- WPP Media unveils leadership structure for South AsiaWPP Media South Asia unveils a new leadership team. This supports the Vision’30 strategy. The focus is on better results for clients. Opera...
- WPP replaces GroupM with AI-powered WPP MediaWPP has launched WPP Media, replacing GroupM, to provide integrated, AI-driven solutions for marketers. Managing over $60 billion in media ...
- WPP invests in Stability AI to enhance media and entertainment productionWPP has announced a strategic partnership and investment in Stability AI, a leader in generative AI technology. This partnership will enabl...
- WPP looking to snap up Indian digital agenciesWe work as a team on pitches. Got the global HSBC account, we had JWT working on the creative, RMG working on below-the-line and Mindshare ...
- Future Group seeks alliance with WPPFuture Group is understood to be in talks with communications conglomerate WPP Group for a possible alliance involving Future Media.
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