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VRITTI SOLUTIONS
Did Maha Kumbh ad blitz hit pay dirt, or was it a washout? Here are the big hits, major misses & some unique takeawaysThe 2025 Mahakumbh saw brands employing unique and tech-savvy strategies for consumer engagement, with a focus on utility rather than direc...
Kumbh Mela: India Inc. turns holy dips into marketing goldminesCompanies are spending 70% of their marketing budgets on the Kumbh Mela, focusing on six holy dips. They are using digital innovation, soci...
How bus stations can become a tool for BFSI to promote rural fintech & digital educationBus stations in rural India are becoming key platforms for promoting fintech literacy. With high footfall and strategic locations, these hu...
Indian Melas becoming ideal destination of rural outreach for Indian healthcare brandsSince a majority of Melas and Yatras take place in the rural parts of the country, they form a perfect platform for the brands to build tha...
India Inc's 'go rural' strategy picks up paceFor a range of Indian companies in diverse sectors - such as automobiles, banking, consumer goods and food processing - "go rural" is a big...
How Vritti Solutions has grown to a Rs 8 crore ventureVritti Solutions boasts an office space of 4,000 sq ft at Kothrud, a headcount of 100 and a turnover of Rs 8 crore in 2011-12.