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VRITTI SOLUTIONS
Did Maha Kumbh ad blitz hit pay dirt, or was it a washout? Here are the big hits, major misses & some unique takeawaysThe 2025 Mahakumbh saw brands employing unique and tech-savvy strategies for consumer engagement, with a focus on utility rather than direc...- Kumbh Mela: India Inc. turns holy dips into marketing goldminesCompanies are spending 70% of their marketing budgets on the Kumbh Mela, focusing on six holy dips. They are using digital innovation, soci...
- How bus stations can become a tool for BFSI to promote rural fintech & digital educationBus stations in rural India are becoming key platforms for promoting fintech literacy. With high footfall and strategic locations, these hu...
- Indian Melas becoming ideal destination of rural outreach for Indian healthcare brandsSince a majority of Melas and Yatras take place in the rural parts of the country, they form a perfect platform for the brands to build tha...
- India Inc's 'go rural' strategy picks up paceFor a range of Indian companies in diverse sectors - such as automobiles, banking, consumer goods and food processing - "go rural" is a big...
- How Vritti Solutions has grown to a Rs 8 crore ventureVritti Solutions boasts an office space of 4,000 sq ft at Kothrud, a headcount of 100 and a turnover of Rs 8 crore in 2011-12.
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