These two categories accounted for 32% of total ads during live telecast of first 15 matches of the ongoing tenth edition of IPL, played be...

Vodafone India is launching a new brand campaign on Monday to kick off advertising ahead of the Indian Premier League cricket tournament.

Some cos are earmarking 15-50% of their advertisement budgets for the digital medium compared with 5-10% a couple of years ago, experts say.

In June this year, Facebook COO Sheryl Sandberg had said 30 million small and medium businesses (SMBs) globally are using Facebook to conne...

A roadblock is when a particular advertiser buys up all the advertising time in the channel for a specific period of time blocking all the ...

Vodafone, has in India a closet full of options that it keeps revisiting to keep consumers interested in its products, services and offers.

Vodafone India has brought back the BlackBerry Boys advertising campaign to promote BlackBerry Messenger at very low costs for its consumer...

Vodafone India brought back the Pug in a new advertising campaign nearly a year after reviving it to launch mobile number portability servi...

Mobile phone operators have once again topped the advertising chart for the Indian Premium League (IPL). Vodafone, Tata Docomo, Airtel and ...

Vodafone and its agency Ogilvy dominated the night in more than one way. From Mobile Advertising to Client of the Year; Marico Uncommon Sen...

Leading telecom service provider, Vodafone Essar, is not planning any aggressive cuts in its tariffs soon, a senior company official said.

Vodafone has won PETA India's first Glitter Box awards for its popular 'ZooZoo' advertisement.

Telecom brands are singing a new tune with the second season of the Indian Premier League (IPL2), high tailing it across television screens...

The UK advertising watchdog has banned a radio commercial of Vodafone, the world's top mobile operator, for being too fast with terms and c...

Media planners say that since news has a skew mainly towards a male audience, the trend is visible amongst advertisers as well. New brand e...

The Bombay High Court today stayed the notice issued by Animal Welfare Board to cellphone major Vodafone asking it to delete a part of its ...

Vodafone, which had got the government’s nod to rename Hutch-Essar as Vodafone Essar, is set to unveil the new branding for the company in ...