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VIVEL SOAPS
ITC's Savlon brand to touch Rs 1,000 crore sales this fiscalThe growth of Savlon is both due to heightened demand for health and hygiene products during the Covid-19 pandemic and ITC expanding its di...- ITC’s top eight FMCG brands cross the $2-billion milestoneThe packaged food business is projected to be the majority contributor to ITC’s goal to achieve Rs 1 lakh crore sales from the FMCG busines...
- GST: Colgate drops oral care product prices by 9%The move by Colgate-Palmolive, which has a market share of around 56% in toothpastes, is expected to trigger price cuts by other players as...
- ITC’s non-cigarette FMCG sales cross $2-billion mark in FY17ITC's 25 FMCG brands spanning packaged food, personal care, education and stationary products, apparel, agarbatti and safety matches regist...
- How smaller brands are beating nationally leading ones in specific geographiesStrange are the ways of marketing. Brands, which are leaders nationally, trail other relatively smaller players in specific geographies.
- At war! Hindustan Unilever takes on ITC in the soap marketHUL isn’t new to no-holds-barred campaigns but they are usually restricted to its fiercest global rival Procter & Gamble.
- ITC readies Savlon to take on Reckitt Benckiser in health and home care segmentsSavlon will be launched in categories including hand wash, sanitizer, shower gel and floor, glass and toilet cleaners, two industry officia...
- ITC gears up for big FMCG sales push through paanwallahsITC plans to roll out its entire range of premium, packaged food and personal care products through lakhs of paan shops across India.
- ITC' plans to relaunch Vivel as a skin nourishment brand, adds facewash to lineupIt has already extended the brand into face moisturizer, body lotion and hand cream under the Vivel Cell Renew brand.
- Beauty soap Lux now for couples; Brand ropes Dhanush, Sonam Kapoor to whip up some latherThe bath-tub moves to the ghats of Benares as legacy soap brand Lux finds its calling in the lead pair of the Bollywood film Raanjhanaa.
- ITC's Vivel brand expands its skin care portfolioUnder its Vivel brand, the Kolkata-Headquartered firm markets various items including soaps and hair care products.
- ITC Q3 net profit up 21% at Rs 2050 crore, beats forecastITC said its net profit rose to Rs 2050 cr for the quarter ended December 31, up from Rs 1700 cr a year earlier.
- ITC takes on Britannia, Nestle to become the leader in FMCG sectorITC has recently revamped the entire FMCG portfolio by launching a richer and premium variant at each level.
- ITC June quarter net profit up 21.8 pc to Rs 1,070 croreDiversified business group ITC on Thursday posted a 21.8 per cent jump in its net profit to Rs 1,070.3 crore in the quarter ended June 30, ...
- 'FMCG cos need to understand NewGen'Each product offers a unique value proposition to the consumer, Sandeep Kaul, CEO for personal-care products business at ITC, told ET.
- HUL arrests market-share loss by relaunching brandsLifebuoy, Liril, Hamam, Rexona, Breeze and Lux were given new packaging and fragrance.
- FMCG cos think big with small packagesAffordable low-unit packs of Rs 2, 3, 5 and 10 of fast-moving consumer goods (FMCG) are flying off the shelves and are expected to account ...
- Dettol gains ground, Lux slipsReckitt Benckiser’s germ-protection soap Dettol gained maximum value market share among soap brands in the last 12 months ended June, while...
- SRK remains King of endorsements, Big B bows outSRK continued to be the King in the list that saw five new entrants, Aamir Khan, Priyanka Chopra, Kareena Kapoor, Madhavan and Vidya Balan....
- Inflation woes hit FMCG cos hardConsumers have begun tightening their purse strings on FMCG in the wake of sustained inflation, which recently touched a three-year high.
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