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VIVEK NAYER
Experiential marketing: Automakers’ new tool to build brandsJann Mardenborough, a 22-year-old race car enthusiast, will soon participate in GP3 racing and take a step closer to his dream of racing in...11 Apr, 2014, 08.14 PM IST- Passenger vehicle segment showing robust growth: Vivek Nayer, M&M'We are pretty happy with the overall performance. At the auto sector level, we have delivered an 11% growth for the month, which means 495...01 Feb, 2013, 03.43 PM IST
- Maruti Ertiga, other low cost SUVs will not affect XUV500's sales: Vivek Nayer, Mahindra & MahindraThe good news for us is that XUV500 has not cannibalised even our existing portfolio. So Bolero, Scorpio, Xylo continue to do well, says Vi...02 May, 2012, 08.30 PM IST
- We are very pleased with the response to the XUV 500: Vivek Nayer, Sr. VP-Marketing-Automotive Division, M&M LtdWe are already trying to ramp up production of the XUV 500 as fast as possible. In fact this month itself we should touch about 3000 vehicl...18 Jan, 2012, 05.02 PM IST
- Mahindra launches limited edition of XyloAuto major Mahindra & Mahindra today launched a special limited edition of its multi utility vehicle Xylo, priced at Rs 9.06 lakh (ex-showr...17 Mar, 2011, 09.37 PM IST
- Social networking forces companies to rethink strategiesConsumers are exchanging notes online, even posting complaints on the CEO’s twitter page, leaving cos with no choice but to rethink strateg...02 May, 2010, 02.04 AM IST
- Accenture Delhi wins BE Quiz 2009Cannons to the left, cannons to the right. Even before the first question was shot at the participants in the grand finale of the Brand Equ...12 May, 2009, 03.48 AM IST
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