King Khan has pocketed the most endorsement money this IPL season, followed by Ajay Devgn. Big cricketing names are not far behind too, wit...

The superstar turned 58 today. Aside from enthusiastic fans, several celebrities from Bollywood also left warm wishes for King Khan on soci...

Bollywood actor Akshay Kumar has returned in an ad for Vimal, a tobacco brand, despite facing backlash in the past. Netizens expressed disa...

Chocolate maker Mondelez has released a new Diwali ad featuring SRK over this weekend while edtech company Byju's has resumed ads featuring...

The developments come in the wake of social media posts about actors including Bachchan, Hrithik Roshan, Shah Rukh Khan and Ajay Devgan end...

Khan, who endorses more than a dozen brands, including Byju's, Big Basket, D'decor, Dubai Tourism and Reliance Jio, was ranked 4th in Duff ...

While R S Sodhi, MD at Gujarat Cooperative Milk Marketing Federation (GCMMF) tweeted an ad with the Amul girl that said “Not bottling one’s...

Market sources confirmed that media rights holder Star India has already signed Byju's, Dream11, ITC, MRF, PhonePe, Coca Cola India and AMF...

While congress did not even feature in the top 10, BJP ranked number one across all channels.

Other associate sponsors of the cash-rich cricketing event include MakeMyTrip, Parle Products, AMFI, Asian Paints, Dream 11, Polycab and Vi...

Unlike last year, when SPN sold the entire advertising inventory before the beginning of the league, at least 15-20% of the available spots...

Sony has roped in mobile handset maker Vivo — the title sponsor of the league — as one of the copresenting sponsor along with long-time par...

Ad rates for the tournament are a fraction of those for the men’s event and Star is bundling both to get better deals from advertisers, top...

The Asia Cup starts on February 24. The tournament will see India and Pakistan play each other after a gap on February 27.

The next four months will see brands spend close to Rs 2,500-3,000 crore on back to back T20 action on both on ground and on air sponsorshi...

BARC said in a statement that 49.4 million individuals in 20.7 million homes spent an average of 1 hour 8 minutes watching the IPL final.

In its first 54 matches, the Indian Premier League has seen 23% higher television ratings compared to the same period last year, according ...