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VIM BAR
Unnatural for Indian market to decouple from global sentiment; expect FII flows to slow down: Ashwini Agarwal“It is very unnatural for one market to “decouple” from the global sentiment. What we saw in September and in August was some correction of...21 Sep, 2022, 12.39 PM IST- No, you're not imagining it — package sizes are shrinkingShrinkflation isn’t new. But it proliferates in times of high inflation as companies grapple with rising costs for ingredients, packaging, ...10 Jun, 2022, 08.42 AM IST
- How a detergent could have helped RBI act swiftly on inflation“Almost 30% of our business comes from packs that operate at magic price points,” Ritesh Tiwari, the chief financial officer of Hindustan U...17 May, 2022, 10.29 AM IST
- Shrinkflation hits India’s snacks as firms struggle with costsCompanies including Unilever Plc’s India unit and domestic consumer goods firms Britannia Industries Ltd. and Dabur India Ltd. have moved t...13 May, 2022, 04.55 PM IST
- View: We don’t have to defeat Covid, we need to make peace with itLockdown was a wasted opportunity in teaching us how to live in a world where Covid is a reality.17 May, 2020, 04.08 PM IST
- HUL Q2 profit beats Street estimates, rises 16.4% YoY to Rs 1,276 croreVolume for the quarter rose 4 per cent on YoY basis, the company said in a BSE filing.25 Oct, 2017, 04.09 PM IST
- HUL cuts prices of select products post GSTUnder the GST regime, tax credit system is reducing the absolute margins available to modern trade retailer and they are asking to retain a...03 Jul, 2017, 01.00 AM IST
- HUL pulled up for misleading Vim bar adAs a responsible marketer and member of ASCI, we have always complied with ASCI guidelines and recommendations. We will suitably modify the...13 Dec, 2016, 03.17 PM IST
- With FB & Twitter, public shaming gets a makeover; but roasting on social media can have dramatic impactWith the state slow and inefficient in its response and society largely indifferent in India, public shaming via social media has become an...05 Apr, 2015, 10.37 AM IST
- Ad wars rage again: A look at most notable brand battlesA recent flurry of full-page ads with competitive claims, and TVCs in which brands take sly potshots at each other are keeping the spirt of...21 Mar, 2013, 05.01 AM IST
- Ad war: Dettol's campaign on kitchen cleaning product shows rival HUL’s Vim dishwash liquidIn a first for Reckitt Benckiser, the launching commercial for its Dettol Kitchen dishwashing and kitchen cleaning gel shows rival Hindusta...18 Feb, 2013, 05.00 AM IST
- Reckitt Benckiser takes war with HUL to kitchens, enters dishwashing space with DettolThis would pit the 80-year-old Dettol directly against Vim, that has been dominating the dishwashing space for close to 100 years.13 Feb, 2013, 05.46 AM IST
- Look who's helping companies build the next car. You!Get them to churn out your dream phone, your choice of car colour or even a toothpaste that tastes like your favourite ice-cream. The compa...28 Nov, 2010, 02.33 AM IST
- Looking at the value of perceptionValue perception in a market like India needs to be analysed taking into consideration product categories and brands that have been part of...20 Aug, 2010, 02.02 AM IST
- Unilever to nurse Asia as R&D hubIn the face of mounting operational costs and recessionary trends in the US and Europe, Unilever is shifting a large chunk of its innovatio...28 Jul, 2008, 04.10 AM IST
- FMCG cos duty-bound to raise product pricesPrices of consumer goods across categories ranging from soaps and detergents to ice-cream and edible oils are likely to go up by 5-10%. Cos...24 Mar, 2008, 03.50 AM IST
- ASCI pull up top FMCG cos for misleading adsHindustan Unilever, Henkel India and Proctor and Gamble have been pulled up by the advertising Standard Council of India (ASCI) for mislead...02 Jan, 2008, 03.36 PM IST
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