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VIM INDIA
India's senior living boom: Why modern retirement communities are the new choice for ageing parentsIn India, a new wave of senior living communities is transforming the landscape for our elderly loved ones. These vibrant gated facilities ...- Deep tech startup Vecmocon Tech raises $18 million in round led by Ecosystem Integrity FundVecmocon Technologies, a deep-tech EV startup, raised over $18 million in Series A funding led by EIF, with Aavishkaar Capital, BII, and Bl...
- Branks – pranks by brands, but do they work?HUL's 'Vim Black for Men' campaign had its hands in the right cliché-cleaning liquid, but the 'joke' fell flat and did not quite wash.
- Milind Soman faces criticism for endorsing dishwashing liquid for menMilind Soman was criticised for advertising vim liquid for males.
- Parle continues to be India's top FMCG brand - Kantar Report"Growth is largely driven by food brands since the frequency of essentials such as milk are significantly higher. Big brands continue to do...
- HUL’s Dapada unit becomes 1st FMCG factory in India to be recognised as an ‘Advanced 4th Industrial Revolution Lighthouse'Hindustan Unilever Limited (HUL) announced that its Dapada factory, manufacturing home care products including Surf excel, Rin, and Vim, ha...
- HUL introduces 'Smart Fill' machine to reduce plastic wasteThis initiative offers consumers an option to reuse their plastic bottles by refilling products from HUL's brands like Surf Excel, Comfort ...
- HUL pulled up for misleading Vim bar adAs a responsible marketer and member of ASCI, we have always complied with ASCI guidelines and recommendations. We will suitably modify the...
- How smaller brands are beating nationally leading ones in specific geographiesStrange are the ways of marketing. Brands, which are leaders nationally, trail other relatively smaller players in specific geographies.
- Flipkart ropes in Marico's Samardeep Subandh to head its marketing teamFlipkart has roped in Samardeep Subandh to head its marketing team, making him the latest top-level executive to join the firm.
- Amazon India launches household supplies store as new categoryWith the household supplies store, the category will now offer 40,000 products from 5000 Indian & international brands, Amazon said.
- HC stops Hindustan Unilever from publishing disparaging commercialsThe Indian arm of UK-based Reckitt Benckiser Group plc, the makers of famous antiseptic brand 'Dettol', had moved the court alleging Hindus...
- Is it fair for warring brands to claim their ads are in public interest?An ongoing marketing war between Reckitt Benckiser’s Dettol and HUL’s Vim and Lifebuoy over germ protection has gone nasty with both firms ...
- Hindustan Unilever joins ad war against Reckitt over liquid soapHUL has launched a print ad that claims its Lifebuoy liquid soap gives better germ protection than the rival’s Dettol antiseptic formulatio...
- Consumer goods giants Hindustan Unilever, GlaxosmithKline, Colgate-Palmolive wage big-bang advertisement warWelcome back to the world of marketing wars and aggressive competitive advertising in the consumer goods market.
- Ad war: Dettol's campaign on kitchen cleaning product shows rival HUL’s Vim dishwash liquidIn a first for Reckitt Benckiser, the launching commercial for its Dettol Kitchen dishwashing and kitchen cleaning gel shows rival Hindusta...
- Reckitt Benckiser takes war with HUL to kitchens, enters dishwashing space with DettolThis would pit the 80-year-old Dettol directly against Vim, that has been dominating the dishwashing space for close to 100 years.
- HUL, Tata firm Star Bazaar in joint CSR activityHUL today said it has tied up with the Tata Group retail arm Star Bazaar to promote education among the underprivileged children.
- ASCI pull up top FMCG cos for misleading adsHindustan Unilever, Henkel India and Proctor and Gamble have been pulled up by the advertising Standard Council of India (ASCI) for mislead...
- Hindustan Unilever completes 75 yearsFMCG major Hindustan Unilever Limited (HUL) on Wednesday reiterated its commitment to India as it completed 75 years of operations in the c...
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