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VIKRAN SABHERWAL
Jubilant FoodWorks enters FMCG business, sets up direct competition with HUL, NestleJFL’s first sales channel for the ready-to-cook sauces and pastes franchise, called ChefBoss, will be on e-commerce platforms.- MTR expands its breakfast portfolio with new launchesTo support this launch, MTR would be looking at a high-decibel media campaign and aggressive sampling.
- Companies bite into quick-fix weekday breakfast pieStrapped for time, urban homemakers are making breakfast quicker on weekdays but spending nearly twice as much time on weekends.
- Home-delivered food gives stiff competition to instant food, crosses Rs 1,000 crore in food marketThe convenience factor in packaged foods comes when people don't want to order and want something quick and hygienic.
- Britannia forays into breakfast mixes marketFMCG major Britannia Industries on Thursday entered the Rs 500-crore branded breakfast space dominated by players like MTR Foods, Kellogg I...
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