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VIKRAM SAKHUJA
Big-budget campaigns show how AI companies are racing for relevance in IndiaAI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
- Ajit Varghese to replace Vikram Sakhuja as Madison's Group CEO – Media & OOHMadison Media welcomes Ajit Varghese, former JioStar Head of Revenue, as Partner and Group CEO – Media & OOH, succeeding Vikram Sakhuja. Va...
- AAAI confers Lifetime Award on Madison Media's Vikram SakhujaVikram Sakhuja has been awarded the Lifetime Achievement Award by the AAAI for his 38 years of significant contributions to the advertising...
- Hygiene rules Ad space nowHygiene brand advertising dislodged all other categories amidst the Covid-19 pandemic, latest all-India data by television measurement trac...
- Covid-19 a black swan event; consumer trust more important than short-term sales: Madison’s Vikram SakhujaReal estate, jewellery and fashion too would be impacted by sentiment with consumers postponing high-value purchases.
- Baba Ramdev holds fort on Day 1 at GoafestBaba’s speech at the industry conclave was peppered with gyan, humour and puns, transforming genteel gathering of senior ad and marketing e...
- Vikram Sakhuja's work mantra: Don't treat advertising like a 9 to 5 jobThe President of The Advertising Club, shares the challenges and vision for the industry in India.
- Advertising Club appoints Vikram Sakhuja as presidentThe Advertising Club has elected Vikram Sakhuja, group CEO - Media and OOH, Madison Communications, as its new president.
- Media & entertainment stalwarts to help drive Times-SP Jain courseThe programme envisages all potential participants getting a thorough understanding of the business side of traditional and emerging digita...
- Demonetisation: Advertisers may pull plug on deals worth Rs 700 croreVikram Sakhuja, Group CEO of Madison Media, says the situation on the ground is difficult and December is going to see a negative impact.
- Anita Bose joins Madison Media Plus as COOMadison Media Plus has appointed Anita Bose as its chief operating officer, who will be responsible for driving the agency's Delhi office.
- Advertising Club of Bombay elects Raj Nayak as presidentThe new officers who were elected to the Club, includes, Bhaskar Das, group chief executive officer of Zee Media Corporation as the vice-pr...
- GroupM's Vikram Sakhuja joins Madison Media, OOH as chief executive; to own stake in firmsSakhuja will also own a “low single-digit minority stake” in Madison Media and Madison OOH, which will go up over some years to low double-...
- Wackiest whispers and murmurs in corporate corridors & policy parloursHere is a round-up of the wackiest whispers and murmurs in corporate corridors and policy parlours in the country.
- Vikram Sakhuja likely to take up global role at GroupMVikram Sakhuja, the outgoing global CEO of media agency Maxus, is expected to take up a global role at parent firm GroupM, the world's larg...
- Total brand experience: Creating the ‘Wow’ feelingWe all know the definition of experience according to the dictionary. But it still doesn’t capture the complexity of providing the experien...
- Goafest 2008: Show me the valueA provocative debate on the why marketers, advertising and media agencies have such radically different perspectives on value delivery was ...
- India judges its strength at CannesThe Indian judges at the Cannes International Advertising Festival last year raised the bar.
- Srivastava is MindShare Asia-Pac CEOAshutosh Srivastava, currently the CEO, South Asia of media agency GroupM, will be moving to Singapore to take over as CEO, MindShare Asia-...
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