“We want to move well ahead of the market,“ said Vikram Grover, vice-president and head of marketing for India and South Asia at TGBL.

The green tea market in India is growing at about 50 per cent annually and is likely to be around Rs 400 crore by the end of 2014-15.

Tata Tea relaunched the Kanan Devan brand in Kerala and is eyeing a market share of 30 per cent from the state.

"It has become an aspirational drink for young urban Indians whose food habits are not under control," said Vikram Grover of Tata Global Be...

Brands are using election-themed advertising like never before. These either market products directly or play on corporate social responsib...

Tata Global Beverages, the owner of British tea brand Tetley, today relaunched its green tea with an aim to take the product to small town ...