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VIKRAM ACHANTA
Raising the bar: Why Indian agave spirits are calling the shotsAn evident change in the drinking culture is being witnessed in India in recent years, with healthier and premium home-grown agave spirits ...
New cocktails raise the bar: Pubs experiment with exotic ingredients to boost on-trade channel salesBars in India are experiencing a cocktail renaissance, driven by premium liquor and innovative mixology. Unique cocktails featuring local a...
Raising the bar: Themed bars, non-alcoholic cocktails and storytelling emerge as top trends of industryIn an overview of the top 100 bars for 2024, Delhi topped the list with 18 bars, followed by Goa at 16, Mumbai at 15, Bengaluru at 14 and K...
This Indian craft beer maker is betting on a $70 million beer factory to take on global brewsB9 Beverages Ltd, supported by Kirin Holdings, aims to surpass global beer brands by building India’s largest beer factory for $70 million....
After world domination, a smooth shift: Long single, rare malt finds love back homeIndian single malts like The Godawan 100 and Rampur Signature Reserve are gaining popularity domestically and internationally among affluen...
With spruced-up dives, classy cocktail bars and bigger-than-ever microbreweries, Bengaluru’s drinking scene gets even more spiritedBefore it became synonymous with traffic, one of Bengaluru’s identities— apart from the sedate “pensioners’ paradise” and “garden city”—was...
How Covid-19 pandemic has given a fillip to non-alcoholic beveragesAccording to market and consumer data provider Statista, the non-cola carbonated beverages market in India was three billion litres in 2016...
Young entrepreneurs are trying to add fresh notes to craft alcohol; will big cheers follow?Shivam Ginglani, 30, founder of Solan-based Ginglani Distillers, says it is possible for craft alcohol to have good numbers. Ginglani wants...
How a few brewers are keeping the bubbles winking on craft beer in IndiaWhite Rhino is the first IPA attempting to find a foothold in the UK.
How high costs, a nanny state and badly behaved men are hurting India's nightlife businessYet, the nightlife business is booming. So how can a business be a great opportunity and a bad proposition at the same time? Let's do the m...
- Liquor industry undergoing ‘premium-isation’
Customers are raising a toast to premium brands as the cheap and cheerful ones stay firmly on the shelf.
- Maharashtra farmers raise a toast to wine grapes
Move over Thomson Seedless and Bangalore Blue, its Chenin Blanc and Cabernet Sauvignon time for Indian grape growers.