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VIKAS MANGLA
New guidelines on social media influencers to bring more transparency but lead to higher costs - DigitalROI"Any celebrity, influencer or virtual influencer who has access to an audience and can influence their purchasing decisions or opinions abo...
25 Jan, 2023, 01.33 PM IST
Digital models now a key ingredient in FMCG story, says new reportQuick commerce is the poster boy of this online shift, and it is evident in metro and Tier 1 cities post-covid in grocery and dairy. We exp...
20 Dec, 2022, 05.04 PM IST
Black Friday outpaced Diwali and Dusherra sales for D2C brands - GoKwikBlack Friday is one of the busiest shopping days of the year in the United States and falls on the Friday right after Thanksgiving, which t...
29 Nov, 2022, 07.19 PM IST