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Ratan Tata credits Chandra for decision behind Air India buy"The decision reached by Tata Sons was totally based on the study undertaken and concluded by those under the leadership of group chairman ...- The true toll: Settling the Tata-Mistry dispute has given rise to a reckoning about the real costs involvedThe fight dragged hard-earned reputations through the mud, mired top executives in legal proceedings and sucked precious time and managemen...
- The true toll: Settling the Tata-Mistry dispute has given rise to a reckoning about the real cost of this conflictThe fight dragged hard-earned reputations through the mud, mired top executives in legal proceedings and sucked precious time and managemen...
- Growth outside India will be selective: Puneet Chhatwal, CEO Indian Hotels"Growth outside India will be selective. We have enough of work to do in the domestic market," Chhatwal said in an interview with ET.
- Tata Sons rejigs businesses into ten verticalsThese new verticals under Chandrasekaran will help about 100 cos synergise operations and cut costs.
- Big consumer push: Tata Group shaking up its organisational culture to woo consumersThe renewed attempts at sharpening the consumer focus have come under the direction of Tata group chairman Cyrus Mistry.
- HUL to partner with startups to regain agilityHUL can benefit from new technologies that will help the company in engaging consumers, shoppers or the way it distributes products.
- Startups ride the 'nostalgic' tide to name and advertise their firmsThe 205-second advertisement of Hector Beverages’ Paper Boat brand of drinks, by Lintas Productions, aims to evoke one emotion: Nostalgia.
- Maggi controversy: Nestle's 70 per cent noodle market share faces heatThe Maggi controversy is expected to have a cascading effect on the Rs 4,000 crore instant noodles market. Maggi has a 70% share of this ma...
- Vertebrand announces strategic alliance with Equancy InternationalThe partnership would enable Vertebrand to handle marketing and branding projects for Equancy's global clientele across India.
- Small family-run supermarket chains in South India mull expansionSmall, family-run supermarket chains pose challenge to big corporate retailers in South India.
- A Strategic Tool Called BrandingBranding can help SMEs differentiate from competitors by creating an enhanced market positioning and building a strong customer base.
- Vertebrands ties up with TechnopakBrand strategy company, Vertebrand Management Consulting Private Limited, on Friday announced a strategic alliance with Technopak Advisors.
- India Inc realises there is a lot in a nameConsolidation, mergers and acquisitions and the usual Cane-and-Abel-like family splits have given corporate firms new names. Transform your...
- Recall: Admission isn't brand submissionRecall may be the most cherished term for the ad frat, but it certainly makes marketers squirm.
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