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VEDSHAKTI
Natural toothpastes no more in vogue: Colgate India CEOThe maker of the eponymous toothpaste controls about half the oral care market. It lost share to the Baba Ramdev-led Patanjali in the oral ...- After meteoric rise, Ayurveda products losing momentumFor instance, the contribution of the herbal segment in oral care has remained at 28% for the past two calendar years, said industry execut...
- Can Colgate withstand Patanjali’s bite?After facing a phase of uncertainty that the aggressive entry of Patanjali brought to oral care markets, established players in the space h...
- Vedix to enter oil pulling segment, to compete with Dabur and Colgate“Our offering comes with a customised layer as Ayurveda teaches us. We have perfected blends of herbal extracts, essential oils and cold pr...
- Colgate to place recyclable toothpaste tubes in your cabinets nowThe technology will first be seen in Colgate's Active Salt and Vedshakti variants and will be followed by the other products in Colgate's l...
- Marico enters ayurvedic segment with immunity boosting products“There has been a marked change in consumption habits with consumers looking for preventive solutions in the healthy and immunity-boosting ...
- Prabhudas Lilladher downgrades Colgate Palmolive to reduce, target price of Rs 1159Colgate's exit market share in 1Q20 has dipped below 50 per cent, a 10-year low.
- Patanjali eats into Colgate, HUL share in oral care spaceColgate’s overall share fell 210 basis points to 49.4% in year-to-March after key brands — Colgate Dental Cream, Active Salt and Cibaca — l...
- MNCs' bid to topple Patanjali in herbal oral care segment backfiresLike many other MNCs before them, Unilever and Colgate struggled with shifting consumer taste in India.
- Ayurveda-based innovation helps Colgate launch similar products overseasVedshakti, launched nearly two years ago in India, was aimed squarely at the Baba Ramdev-led Patanjali Ayurved, which has challenged the mu...
- Colgate to piggyback on ayurveda for global innovationColgate had been steadily losing its market share in recent years with consumer taste increasingly shifting towards natural or herbal brand...
- Herbal brands like Baba Ramdev's Patanjali dent Colgate's toothpaste shareColgate’s share by value in the country’s Rs 7,500-crore toothpaste market stood at 49.9% in May — the latest month for which data is avail...
- Colgate-Palmolive looks to increase market share in IndiaIn India, we are growing, but we need to improve our share performance and we are expanding our naturals Vedshakti platform, Ian Cook said ...
- MNC blue chips show signs of revival; is it time to buy?Amid bouts of selling, some good-old multinational blue chips have shown signs of a turnaround.
- Hold Colgate-Palmolive (India), target Rs 1,125: JM FinancialHold Colgate-Palmolive (India) Ltd. at a price target of Rs 1125.0 .
- New launches in ayurvedic segment help Colgate breathe life into salesLike many large consumer goods companies, Colgate had struggled with sluggish volume growth and shifting consumer taste towards natural or ...
- Colgate can't just brush off Ramdev's Patanjali effect, admits CEOColgate Palmolive’s global CEO Ian Cook acknowledges disruption caused by Patanjali after toothpaste giant posts steepest fall in market sh...
- Ramdev's Dant Kanti bites into MNCs but makes Dabur shineIn fiscal year 2017, Dabur's flagship brand 'Dabur Red Paste', with a volume share of 8.5%, has emerged as the No. 3 toothpaste brand.
- Colgate’s hold over the oral care market slipsColgate’s share in India had consistently increased in the previous five years, but FY17 has been particularly bad for the Indian unit as i...
- Colgate to battle Patanjali's Dant Kanti with herbal toothpaste VedshaktiCibaca Vedshakti seems to be aimed squarely at the Baba Ramdev led Patanjali, which has challenged the multinational’s dominance.
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