Anil Chilla, chief digital officer at L’Oréal India said the company recently engaged with nano influencers for the launch of its L’Oréal P...

Media planners and advertisers do not expect the recent political controversy around the WSJ report to contribute to a dent in ad spends on...

At a time when shopping and sentiments hit stratospheric heights, complaints, too, are bound to rise.

Prior to the algorithm change in January, average cost per thousand impressions, also called cost per mile (CPM) — which refers to the pric...

Baggit launched its first mass media campaign, with a Bollywood face. Is it enough to stem the tide in this suddenly hypercharged category?

This acquisition will continue GroupM’s growth strategy in India, one of the world’s most dynamic emerging economies, and offer clients acc...

For those who like mingling work with a little bit of fun, you're going to like what the pub has lined up for you.