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VARAHE ANALYTICS
Focus on 12,000 swing booths: How BJP made late shifts, turned polls its wayBJP executed a detailed strategy targeting 12,000 swing polling booths in Maharashtra to win the state assembly elections. They focused on ...
The young backroom players playing a big role in this year's pollsThese are grads hired in large numbers by consulting firms specialising in communication and public relations, and well entrenched in the p...
Inside India's political backrooms: Unraveling the booming business of campaign consultancy firmsThe political consultancy business in India has experienced significant growth, both in size and influence, within the internal workings of...