The data is from Broadcast Audience Research Council (BARC), the joint industry body that compiles and publishes TV viewing data.

Patanjali was the third most advertised brand on television in India during the last week of November, behind Cadbury and Fair & Lovely.

The Select Committees, set up by the Rajya Sabha, were asked to submit their reports by March 18, two days before Parliament goes for a mon...

What happens when an industry loses its faith in its own awards? In the case of Indian advertising, agencies seem to have found a solution ...

It makes more sense for an advertiser to expose the audience to its advertisements 20 times or 30 times rather than just 10 times for a lon...

Carrier Midea India has appointed DDB Mudra Delhi as its creative agency for the Midea brand of appliances.

The new Dhara TVC asserts that although Indians love fried food, growing awareness on health and fitness is making people shy away from ind...