“IPL is hugely loved by consumers in India; similarly it means better visibility and more brand connect for us," Nipun Marya, director of b...

Dream11 had been the IPL title sponsors for the 2020 edition, winning the rights for Rs 222 crore, which was nearly half of what Vivo was p...

Dream11 had been the IPL title sponsors for the 2020 edition, winning the rights for Rs 222 crore, which was nearly half (Rs 440 crore) of ...

Dream11 had wanted the title sponsorship to be extendable for 2021 and 2022, at Rs 240 crore each, in case Vivo didn’t reclaim the role, sa...

Vivo had signed a five-year deal in 2017 with Star India, valued at around Rs 300 crore, for the PKL title sponsorship. While the 2020 edit...

The BCCI sent out a one-line statement without giving any details to say that Vivo will not be associated with the IPL this year. Vivo won ...

Top officials in the Board of Control for Cricket in India told ET that Vivo had been looking for a reduction in the sponsorship sum due to...

Other associate sponsors of the cash-rich cricketing event include MakeMyTrip, Parle Products, AMFI, Asian Paints, Dream 11, Polycab and Vi...

BCCI has initiates the tender process for the IPL media rights on July 21 and has made the tender document available for interested parties.

Vivo, which was roped in as the IPL title sponsor for the last two seasons after Pepsi's exit, won the bid for the next five-year cycle yes...

At Rs 440 cr per season, that's almost four times the base price of Rs 120 cr set by BCCI, making this the biggest sponsorship deal in the ...

The Board of Control for Cricket in India (BCCI) has set the base price for its flagship property’s title rights at Rs 120 crore per year, ...

The India-South Africa series has done well to salvage the game's reputation and is an early sign of fan frenzy coming fully back before th...

The Indian cricket board has signed up digital payments platform FreeCharge as the on-ground official partner of the VIVO Indian Premier Le...

The franchisees were informed that IPL season 2016 and 2017 will continue to remain an eight team event and the bidding for the two new tea...

Chinese mobile phone manufacturer vivo has presented a bank guarantee that was required to confirm it as the title sponsor of the Indian Pr...

Chinese smartphone maker Vivo seems to have got its timing right by agreeing to become the title sponsor of the Indian Premier League (IPL).