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UNCLE CHIPPS
Jio, Airtel take co-branding route to attract more usersThe Airtel-PepsiCo gameplan is to leverage the sharp surge in mobile broadband consumption and snacking volumes to boost revenues.- PepsiCo-Airtel set to revive co-branding pactIndia’s second-largest telco and the maker of Pepsi cola and Lay’s snacks amongst others are reviving their older co-branding initiative to...
- PepsiCo India extends partnership with CSC, to list products in 3 more states on Grameen eStoreBesides, PepsiCo would also strengthen the availability of its snacking products in the rural area of Uttar Pradesh, a state where it had s...
- PepsiCo to list its products on CSC's Grameen eStore platformPepsiCo said its snacking brands Lay’s, Kurkure and Uncle Chipps will be listed on the CSC Grameen eStore and made available in the hinterl...
- PepsiCo India, Airtel ink co-branding pact; prepaid users to get free 4G data on Pepsi snack buysUnder the Pepsi-Airtel pact that goes live September 1, India’s second-largest telco will get its branding splashed on packs of Lay’s, Kurk...
- PepsiCo India to invest Rs 514 crore to set up snacks plant in UPThe new investment plan is in line with PepsiCo's goal to double its snacks business in the country by 2022 and is expected to help create ...
- PepsiCo to invest $5 million in agricultureThe maker of Lay's, Kurkure and cola brands like Pepsi is meeting companies who are investing to digitally connect 10 million retailers alo...
- Lay's share falls from 51.1 to 49.5% between 2013 & 2015 as local players like Haldiram's gain steadilyBalaji Wafers, the second biggest player in the potato chips segment, has seen its share rise from 16.7% to 18.5% during the period.
- Jingleman Shivjeet Kullar enables consumers to talk to brands through AdytudeNFX Digital, through its gamified consumer portal — Adytude.com — enables consumers to talk back to brands, and provide their feedback in r...
- PepsiCo Chairperson & CEO Indra Nooyi meets PM Narendra ModiGlobal food and beverages major PepsiCo Chairperson and CEO Indra Nooyi today called on Prime Minister Narendra Modi.
- Bharti Airtel appoints Rajiv Mathrani as Chief Brand Officer, IndiaMathrani has held various leadership, marketing and sales roles earlier in India and other emerging mkts across organizations like Marico I...
- PepsiCo expects IPL issues to be addressed swiftlyEarlier this week, star-studded Chennai Super Kings (CSK) and Rajasthan Royals (RR) were suspended from the IPL by a Supreme Court-appointe...
- PepsiCo ropes in actors as brand ambassadors for Mountain DewPepsiCo India said it has roped in actors Arya and Akhil as brand ambassadors for 'Mountain Dew' brand as the company aims to strengthen it...
- PepsiCo's India revenue grows in double digitsPepsiCo has termed India as "high priority market". In November 2013, PepsiCo said it will invest Rs 33,000 cr in India by 2020 to ramp up ...
- PepsiCo chief Indra Nooyi meets Commerce Minister Nirmala SitharamanNooyi is also expected to meet Prime Minister Narendra Modi and Finance Minister Arun Jaitley during her India visit.
- PepsiCo India invites 200 farmers to watch IPL matchesPepsiCo India has invited 200 farmers from various states to watch IPL matches live at Mohali, Kolkata and Mumbai, to commemorate 25 years ...
- PepsiCo to invest Rs 33,000 cr in India by 2020: Indra Nooyi'India is a country with huge potential and it remains an attractive high priority market for PepsiCo,' she said.
- 'We plan to roll out specific flavours for specific regions'FritoLay India MD Gautham Mukkavilli spoke to ET about the challenges, heightened competition, brand strategies and the way forward.
- FritoLay ropes in MS Dhoni as its third brand ambassadorDhoni is the first cricketer to endorse FritoLay's snack foods business, even though PepsiCo has been associated with cricketers. In Pics: ...
- Future to lay off Frito productsIndian retailers are seemingly ready to do a Wal-Mart - flex muscles and squeeze margins out of the Indian consumer product companies.
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