Gaming industry could unlock $22 billion in profits on AI-driven cost cuts: Morgan StanleyArtificial intelligence is set to revolutionize game development. Analysts predict AI tools could slash costs by almost half, unlocking bil...
Nvidia brings GeForce Now to India in early access, opens the door to high-end cloud gamingNvidia's GeForce Now cloud gaming service has launched in India, offering PC gaming without high-end hardware. This move aims to make premi...
NVIDIA DLSS 5 arrives this fall: Which games and gaming studios will receive this 'Hollywood' level VFX update?DLSS 5: NVIDIA has officially announced DLSS 5, a breakthrough real-time neural rendering model moving beyond simple upscaling and frame ge...
US stocks rally as Trump dials down on EU tariffs over Greenland takeover oppositionUS markets saw a strong rally on Thursday. This surge was driven by President Donald Trump withdrawing tariff threats against European nati...
Microsoft hikes Xbox Game Pass prices again, but promises gamers more valueMicrosoft xbox game pass price increase: Microsoft is significantly increasing Xbox Game Pass Ultimate's price by 50% to $29.99, justifying...
Gaming cos’ talent rush; Eternal’s mixed Q1 reportHappy Tuesday! Indian gaming studios are increasingly seeking specialised talent. This and more in today’s ETtech Morning Dispatch.
Talent winning out at Indian gaming companies as focus shifts to high-end titlesAs Indian gaming studios double down on building ambitious, homegrown IPs—with bigger budgets, slicker visuals, and more intricate gameplay...
India has emerged as global creative powerhouse due to top talent, tech: EYIndia is rapidly becoming a global creative powerhouse, fueled by its talent pool, cultural richness, and technological advancements. The c...
Tech giants stealing Hollywood's heart? Ben Stiller, Cate Blanchett, and 400 stars complain about 'creative theft' by AIHollywood stars including Ben Stiller and Cate Blanchett have urged the White House to protect film, TV, and music copyrights from exploita...
Video games can't afford to look this goodFor decades, companies like Sony and Microsoft have bet that realistic graphics were the key to attracting bigger audiences. By investing i...
AI to 'transform' gaming but costly, says Ubisoft CEOSpeaking at a Los Angeles event showcasing upcoming releases, Yves Guillemot said generative AI, or Gen AI, could make open-world games lik...
Rainbow Six Siege Year 8 Season 4: All you may want to know about Operation Deep Freeze’s release date and moreRainbow Six Siege Year 8 season 4, Operation Deep Freeze, brings changes like a new operator, map, and meta shift. A beloved game mode bids...
Assassin’s Creed Mirage: Check out release date, plot, gameplay, platforms and moreUbisoft's Assassin’s Creed Mirage, initially an expansion for Valhalla, is now a standalone title. It pays homage to the franchise's classi...
Wall St loses steam as higher Treasury yields weigh, Nvidia erases gainsThe yield on the 10-year Treasury note scaled over 15-year highs after a brief pullback, dragging equities lower
Ubisoft Q1 net bookings drop on lack of new games releases"It is explained quite simply by the fact that we did not launch a game this trimester," finance chief Frederick Duguet told journalists in...
Steam Summer Sale 2023 is almost here! Check out the top open-world games to buy at discountsSteam Summer Sale, considered one of the best times to buy video games, is almost back for this year. The games are available at massive di...
Ubisoft sets sights on VR, AI shakeups in future of gamingUbisoft has long been known to take chances on new gaming innovations -- the company launched an early partnership with Nintendo on its 200...